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Pick of the Week - Bartle Bogle Hegarty, The Guardian

Anne Cassidy is entranced by Bartle Bogle Hegarty's "The Three Little Pigs" for The Guardian:..."This has been the first obvious awards contender out of the UK so far this year. Made by Campaign's Agency of the Year for Campaign's Medium of the Year, it cleverly uses a simple tale to show how The Guardian handles the complexities of modern journalism." The ad was created by Matt Fitch and Mark Lewis ...

Starbucks gets friendly with animated spot

, Independent, Guardian, i, Evening Standard, and City AM Follow Daniel Farey-Jones on Twitter ...

Integration is alive and kicking

and creative ideas pop up from a variety of directions, it is the role of the agency to be the guardian ...

Microsoft rolls out 'real-life' ad for Windows 7 PCs

, The Guardian and Metro, with online ads running until September. Leila Martine from Microsoft commented ...

Auto Trader launches £2.5m ad campaign

is itself owned by a joint partnership between Guardian Media Group and private equity firm Apex. ...

Guardian launches 'Start Happy' TV ad

Guardian News & Media (GNM) is launching a TV ad by Wieden & Kennedy London today (5 January...-on-demand, in-paper, online and outdoor, to promote the Guardian and The Observer 68-page "Get fit for free" guide. The Guardian and Observer supplement includes a 36-page guide to mediation, a 24-page guide ...

MyAgency: Reclaim The Word

to drive revenue imperative and working with third parties to find them is one option. The Guardian ... with Guardian content, developing their own means of delivery and presentation and then sharing with the wider ...

Sex Pistols gamble with debut ad soundtrack

tour for his post-Sex Pistols band, Public Image Limited. Lydon recently told The Guardian: "I showed ...

Guardian News & Media launches World Cup campaign

Guardian News & Media has launched an integrated advertising campaign to promote The Guardian...The Guardian and Observer will be producing World Cup guides, wall-charts, match day programmes ... and digital channels which will also run on guardian.co.uk . The spot aims to convey how the world can ... . The voiceover has been provided by Guardian Football Podcast presenter James Richardson. Richard Furness, head ...

The Observer satirises TV news culture in relaunch ad

award-winning David C Kerr. Media planning and buying is by PHD. Observer owner Guardian News Media ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.