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The Guardian reviews direct marketing account

Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...

The7stars scoops Travel Counsellors

travel agency of the year at The Guardian , The Observer and guardian.co.uk Travel Awards in 2010 ...

PepsiCo breakfast brands seek digital shop

with The Guardian s website to create a co-branded section of the site dedicated solely to good news. Tropicana ...

Rapp creative directors poached by Pulse

, lastminute.com, British Airways, Nintendo, Philips, Dulux, Lloyds Bank, Ikea, Costa Coffee and The Guardian ...

VCCP named most 'in-demand' shop

and Guardian News Media. Fallon also participated in 12 pitches, winning 50 per cent. Leagas Delaney ...

Review of the year 2011: in with the new and out with the old

came on the back of some praiseworthy investigative journalism, most notably by The Guardian, which ...

Mike Cornwell departs MRM after Meteorite merger

Homebase, Premier Inn, Scope and The Guardian among its clients. It will relocate to MRM's London ...

The Guardian calls ad pitch

Guardian News & Media is talking to agencies about a brief involving The Guardian and The Observer...is thought to involve a significant branding project for Guardian News Media. A spokeswoman said: "This ... s marketing team. W K has been the incumbent on The Guardian s advertising business since August 2006 ... , it created the animated "gola mondo" campaign to promote The Guardian and The Observer s coverage ...

Sex Pistols gamble with debut ad soundtrack

tour for his post-Sex Pistols band, Public Image Limited. Lydon recently told The Guardian: "I showed ...

Radioplayer reviews UK ad account

The offering, which is a collaborative project between the BBC, RadioCentre, Global Radio and Guardian Media Group, aims to allow users to access the output of every licensed UK radio station via the internet. The winning agency will be expected to come up with a high-profile, digitally led campaign ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.