Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ...
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Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ...
Unilever announces crowdsourcing success and a new website
12 Oct 2010 | by Arif Durrani
Speaking at the Guardian Advertising Summit today, Weed, who earlier this year became the first man to be responsible for all marketing, communications and sustainability strategies at the multinational conglomerate, indicated more change was on its way. Among the things set to get an overhaul ...
Pistols pretty fragrant with perfume launch
03 Sep 2010 | by Mark Banham
of selling out. Lydon recently told The Guardian: "I showed what I can do with butter, right? Eighty ...
What will happen to the Marketing Class of 2009?
16 Jun 2009 | by Becky Wilkerson
in the sector are an accurate guide. A report commissioned by The Guardian suggests that up to 40 ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
Sands, Guardian Media Group I B The Guardian Media Group's cerebral director of marketing continues ... the launch of the newspaper's subscription service. Online, The Guardian has continued to grow, with traffic on its guardian.co.uk website rising by 4% in April to a total of 27.3m users. Last week it regained its ...
Marketing to unveil Power 100
26 May 2009 | by Staff
are the brand guardians for some of the UK's best-known products and services. While overseeing a brand with a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
