Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Hemmings as its international marketing director. ( Media Week ) Guardian News Media (GNM) has ...
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Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ...
Think BR: Make sustainability the icing on your product's cake
06 Jan 2012 | by Jonathan Weeks and Laura Furniss
. In an interview with the Guardian a few weeks ago he was reported as saying that he believes we are now entering ...
Media360: Pictures from the conference
10 Jun 2011 | by Jeremy King
The first day of Media360 included a number of keynote sessions and seminars with leading figures from media agencies and owners. Speakers included: Adam Freeman , executive director , Guardian News and Media ; Marc Mendoza, CEO, MPG Media Contacts; Bruce Daisley, sales director, You Tube ...
Unilever announces crowdsourcing success and a new website
12 Oct 2010 | by Arif Durrani
Speaking at the Guardian Advertising Summit today, Weed, who earlier this year became the first man to be responsible for all marketing, communications and sustainability strategies at the multinational conglomerate, indicated more change was on its way. Among the things set to get an overhaul ...
Pistols pretty fragrant with perfume launch
03 Sep 2010 | by Mark Banham
of selling out. Lydon recently told The Guardian: "I showed what I can do with butter, right? Eighty ...
Trading Places (23 Apr): This week's people moves in advertising, marketing and media
23 Apr 2010 | by Staff
. ( Campaign ) Guardian News Media (GN M) has appointed Chris Lawson , the former brand director ...
Trading Places (26 Mar): This week's people moves in advertising, marketing and media
26 Mar 2010 | by Staff
Carolyn McCall , chief executive of Guardian Media Group , is leaving the publisher to become the new ...
And in the real world... GM, Sainsbury's, Domino's and more
17 Nov 2009 | by Kate Nettleton
. Source: The Guardian The number of homes bought for 1 million or more in England and Wales ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
