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Save the planet marketing 'won't change consumer behaviour'

in partnership with The Energy Saving Trust and Guardian Sustainable Business. It concluded that while ...

Trading places: this week's people moves

Hemmings as its international marketing director. ( Media Week ) Guardian News Media (GNM) has ...

Interactive: Twelve ideas for 2012

consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ...

Think BR: Make sustainability the icing on your product's cake

. In an interview with the Guardian a few weeks ago he was reported as saying that he believes we are now entering ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.