Remembering that first job in marketing
30 Oct 2007 | by Staff
, Guardian News Media I spent my first year at Granada/LWT in a bit of a limbo. But then Granada ...
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Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
at The Telegraph. 49. Marc Sands, The Guardian B The Guardian has continued to outperform the market in both ... director, who unveiled a creative strategy for The Guardian and appointed its agency, Wieden Kennedy, to The Observer account. Sands, who sits on the Guardian News and Media board, began his career in advertising ...
This week: Marketing news from the national press
27 Jun 2007
- The Guardian - Ford has appointed accountancy group KPMG to examine the books at its Jaguar and Land Rover ...
Marketing's Power 100
30 May 2007 | by Marketing Staff
off to his second home in Rio de Janeiro. 49 Marc Sands Guardian Newspapers B, * Director ... tactics seem to be working. In a depressed market, both The Guardian and The Observer have bucked the trend. In the past year the group hired Wieden Kennedy to launch a brand campaign and its Guardian ...
This week: Marketing news from the national press
02 May 2007
EasyJet has warned that the carbon-offsetting market is rife with 'snake oil salesmen' set on making excessive profit from green-minded air passengers. The airline has delayed the launch of an offsetting scheme due to cost concerns. - The Guardian Sony has sparked a major row over animal cruelty ...
This week: Marketing news from the national press
21 Mar 2007
if it starts charging for services, such as Sky News, that it offers on the platform. - The Guardian Burton ... bn takeover approach was rejected as too low. - The Guardian Greggs, the high-street baker ...
One to watch: Zopa
12 Oct 2005 | by Joanna Bowery
campaign begins, accompanied by offline activity comprising advertorials and competitions in The Guardian ...
Raymond Snoddy on media: Barclays must act fast to save the 'Torygraph'
25 Aug 2004
end of the market are the two without compacts - The Guardian and The Daily Telegraph. When The Guardian moves to its 'midi' format sometime next year, The Daily Telegraph will stand alone as the last ...
ANALYSIS: Credit card activity under scrutiny
23 Oct 2003 | by Ben Bold
, The Guardian published consumer credit research that claimed that the ease with which consumers can get credit ... representing the nation's debt collectors, commissioned the Guardian report, which was conducted by Leeds ...
ANALYSIS: BiTC honours ethical initiatives
17 Jul 2003 | by Robert Gray
and an eight-page Guardian supplement, Aftershock, appeared during Landmine Action Week, which ran from ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
