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Trading places: this week's people moves

20 Jan 2012 | by Daniel Farey-Jones

Hemmings as its international marketing director. ( Media Week ) Guardian News Media (GNM) has ...

Think BR: Make sustainability the icing on your product's cake

06 Jan 2012 | by Jonathan Weeks and Laura Furniss

. In an interview with the Guardian a few weeks ago he was reported as saying that he believes we are now entering ...

Helen Edwards on Branding: Take up the baton, maestro

15 Jun 2011 | by Helen Edwards

is the guardian of the brand, as though that should be anyone but you. At least two of the agencies will imply ...

Media360: Pictures from the conference

10 Jun 2011 | by Jeremy King

The first day of Media360 included a number of keynote sessions and seminars with leading figures from media agencies and owners. Speakers included: Adam Freeman , executive director , Guardian News and Media ; Marc Mendoza, CEO, MPG Media Contacts; Bruce Daisley, sales director, You Tube ...

AGA targets busy 'new generation' in overhaul

10 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

The revamp will be supported by a press and PR campaign through integrated agency Cogent Elliot. Ads will appear in monthly magazines such as House Beautiful and Homes Gardens , as well as The Times and The Guardian newspapers. The activity will promote the launch of its latest cooker ...

Nike keen to extend Nike+ beyond running

13 Oct 2010 | by Daniel Farey-Jones

Speaking at the Media Guardian Changing Advertising Summit yesterday (12 October), Olander said Nike+ had helped the brand's running division to grow market share "every single year" since it launched in 2006 with Apple. Innovations such as Nike+ were part of a deliberate attempt for the brand ...

Unilever announces crowdsourcing success and a new website

12 Oct 2010 | by Arif Durrani

Speaking at the Guardian Advertising Summit today, Weed, who earlier this year became the first man to be responsible for all marketing, communications and sustainability strategies at the multinational conglomerate, indicated more change was on its way. Among the things set to get an overhaul ...

Paper Round (26 August) - Which clients are advertising in the national press?

26 Aug 2010 | by Sarah Johnson

Argos pushes TVs in The Times and flooring and light fittings in the Daily Mail. In The Daily Telegraph coffee makers, cameras, satnavs and hoovers are being advertised. In The Guardian the catalogue retailer includes a pullout of products and also runs its ads across the tabloids. M S is running a ...

Paper Round (25 August) - Which clients are advertising in the national press?

25 Aug 2010 | by Sarah Johnson

The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads...on Bose sound docks for iPods. In The Guardian, it shifts the focus to printers, and in The Daily ...

Paper Round (24 August) - Which clients are advertising in the national press?

24 Aug 2010 | by Sarah Johnson

The Sony Centre hopes parents will treat their kids after record A-level results and today's GCSE results. An ad in the Daily Mail and The Guardian highlights gadgets and offers 1 year's free ... in on the action, advertising laptops and portable hard drives in The Guardian. Morrison s encourages readers ...

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