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Consumer: Lego builds brand quality at St Pancras

Evening Standard, Metro, The Guardian and The Times, as well as The Sun Online. In total, the campaign ...

Trading places: this week's people moves

Hemmings as its international marketing director. ( Media Week ) Guardian News Media (GNM) has ...

Asda ad for £70 bike pulled for 'dangerous' construction

Traders Mark Brown in a comment on the Guardian website. The launch of the bike followed Asda's Pedal ...

Lovefilm appoints Cocktail to develop brand partnerships

Lovefilm in the UK already has tie-ups with companies including AOL, Tesco, EasyGroup, CD Wow, Guardian Newspapers, WH Smith, Odeon and Vue. Cocktail has been asked to identify and negotiate additional partnerships with retail and FMCG brands whose customers are passionate about film. Paul Greenwood, Lovefilm ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.