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CAMPAIGNS: condomi fun strategy has dual purpose - E-PR

attracted broadcast and press coverage, and the site was mentioned by The Sunday Times, The Guardian ...

WHAT THE MEDIA SAY: Cipro supply taxes the US Government

drug patents the US never budges,' advised The Guardian (23/10), but just 24 hours later ... . Bayer 'bowed to demands' (The Guardian, 25/10) and slashed the price. Meanwhile, the Canadian ...

BEHIND THE HEADLINES: gsk faces attack over Prozac/Seroxat drug

Seroxat, came under fierce attack on Monday in The Guardian, following disclosure of research alleging ... failed to warn of the risks. Monday's article was the latest of several Guardian items criticising ... , featured prominently in Monday's story. Healy's findings - The Guardian claimed - fuelled ...

CAMPAIGNS: What The Media Say - Superstores and OFT joy as RPM axed

: 'This is a whole new ball game ... We don't intend to let anyone steal our sales' (The Guardian, 17 ...

CAMPAIGNS: What The Media Say - Drugs giants fail to drum up support

down,' ran the headline in The Guardian (19/4), while The Independent noted that 'South Africa ...

CAMPAIGNS: Vitamin B6 gets a shot in the arm - Lobbying

the Guardian s Westminster correspondent, David Hencke, believes that CHC is on the way to winning ...

FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports

of the role and the fine balance between acting as guardians of a solution rather than creators of a ...

Judge and Jury: Media relations could have got better treatment for shyness drug - Before launching the shyness drug Seroxat, SmithKline Beecham should have paid more attention to planning media relations says Paul Blackburn, managing director of Ketchum

a balanced piece, the Guardian incorporated the company line and a NHS bill of pounds 24 million ...

NEWS: PR EUROPE

, stressing its effectiveness in combination with other drugs such as AZT and 3TC. DUBLIN: Guardian hires Wilson Hartnell General insurer Guardian Insurance has switched its public relations ... campaign through the general, business and insurance press and promote Guardian s arts and sports ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.