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The week in marketing: 10 September 2008

.com. Nationals hike prices The Daily Telegraph and The Guardian joined The Times in increasing their cover ... . The Guardian put up the price of its Saturday edition from 1.50 to 1.60; its weekday price remains 80p ...

Thrift usurps green at top of the new consumer agenda

food have slowed as consumers defect to discount grocers. In addition, a recent Guardian/ICM poll also ...

Power 100 Marketers of 2008: 1-50

at The Telegraph. 49. Marc Sands, The Guardian B The Guardian has continued to outperform the market in both ... director, who unveiled a creative strategy for The Guardian and appointed its agency, Wieden Kennedy, to The Observer account. Sands, who sits on the Guardian News and Media board, began his career in advertising ...

McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs

McDonald s is that the Guardian-reading, hand-wringing liberals who hate it so much don t go there ... uncomfortable, he says. The Guardian dropped out of the top five most-loved newspapers, while, notably ... .2 The Mirror 5.1 Daily Telegraph 6.7 The Guardian 4.4 Television channels BBC ...

Marketing to real men

(both online and offline), with the readership of The Times and The Guardian, for example, skewing 57 ...

Best festivals for brands

about having the biggest banners. Small touches can also make a difference; The Guardian, for example ... . GLASTONBURY Pilton, Somerset, 22-24 June Key brands: The Guardian, Orange, Carlsberg The vibe: Blend ... , so the presence of commercial brands is very strictly policed. Star turns: The Guardian stood out ...

Spoof or spite?

Mercer, founder of the consultancy Brand Guardians, whose clients include Toyota. It s open season ...

The questions marketers should be asking ... but never do

that most under-25s do not buy a daily newspaper, The Guardian studied them and built its digital offer ...

Media ABCs: Motoring hit by sharp declines

,033 and 0.8% to 90,266 respectively. Auto Trader, which faces an uncertain future within Guardian Media ...

 

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