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McDonald's in fresh push to combat 'McJob' perceptions
25 Nov 2010 | by Sarah Shearman
The "Meet our people" campaign by VCCP is part of a long-running effort started in 2006 to dispel misconceptions about working at the fast-food restaurant chain. It has created in-store and print ads to run across education titles, including TES and The Guardian's Education section, for four weeks. The ads ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
