Cobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
airline partner of the London 2012 Olympic Games. Walsh told the Guardian : "We're spending billions ...
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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
on branded products. The press ads, which ran in The Times, The Independent, The Guardian and Evening ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ...
Resist the 'marketing handbag', says Fielding
20 Oct 2011 | by Maisie McCabe
Giving one of four keynote speeches this morning at the Guardian Changing Advertising Summit, Fielding, said marketers should be wary of chasing "marketing creds" or the "latest marketing handbag" and instead, focus on delivering reach. Fielding questioned whether all brands needed a Facebook page ...
Tropicana to focus on provenance of its range in latest ads
13 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
The push, created by DDB UK, launches next week and runs until December. It will feature a TV ad, supported by sponsorship activity around food programming on Channel 4 and UKTV channels. Meanwhile, digital activity will include a year-long partnership with The Guardian's website. The ads aim ...
The Glenlivet targets market leader through digital
28 Jun 2011 | by Gemma Charles
, The guardians of The Glenlivet , in line with its main site. The aim is to increase membership ...
Tropicana partners with Guardian website for 'good news'
08 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
Tropicana, the juice brand, has partnered with the Guardian website to create a co-branded section...The Good News Guardian section launches this week and will feature only positive stories from www.guardian.co.uk . The "positive" content will also be featured on the Daily Rays section of the Tropicana Breakfast Club site ... know they already absorb and enjoy". Both the Guardian.co.uk and Channel4 deals were negotiated ...
Time to sweet-talk the UK
19 Jan 2011 | by Nick Hughes
comment on a recent Guardian forum described Hershey's as tasting 'like earwax'. Compared ...
Unilever announces crowdsourcing success and a new website
12 Oct 2010 | by Arif Durrani
Speaking at the Guardian Advertising Summit today, Weed, who earlier this year became the first man to be responsible for all marketing, communications and sustainability strategies at the multinational conglomerate, indicated more change was on its way. Among the things set to get an overhaul ...
Getting in on the joke
24 Aug 2010 | by Jennifer Whitehead
piece in The Guardian saying that the poll raised questions about the ethics of corporate sponsorship ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
