Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
Hemmings as its international marketing director. ( Media Week ) Guardian News Media (GNM) has ...
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Lurpak and Observer Food Monthly magazine in year-long deal
20 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
. It is the first time The Guardian Brand Partnerships team has created the wall chart with a commercial partner ...
Think BR: Make sustainability the icing on your product's cake
06 Jan 2012 | by Jonathan Weeks and Laura Furniss
. In an interview with the Guardian a few weeks ago he was reported as saying that he believes we are now entering ...
Resist the 'marketing handbag', says Fielding
20 Oct 2011 | by Maisie McCabe
Giving one of four keynote speeches this morning at the Guardian Changing Advertising Summit, Fielding, said marketers should be wary of chasing "marketing creds" or the "latest marketing handbag" and instead, focus on delivering reach. Fielding questioned whether all brands needed a Facebook page ...
Bordeaux 'good food would choose Bordeaux' by Isobel
26 Sep 2011
They will be running in national press ( The Sunday Telegraph , The Observer , The Guardian ), Metro and various food publications including BBC Good Food . ...
Tropicana to focus on provenance of its range in latest ads
13 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
The push, created by DDB UK, launches next week and runs until December. It will feature a TV ad, supported by sponsorship activity around food programming on Channel 4 and UKTV channels. Meanwhile, digital activity will include a year-long partnership with The Guardian's website. The ads aim ...
The Glenlivet targets market leader through digital
28 Jun 2011 | by Gemma Charles
, The guardians of The Glenlivet , in line with its main site. The aim is to increase membership ...
Media360: Pictures from the conference
10 Jun 2011 | by Jeremy King
The first day of Media360 included a number of keynote sessions and seminars with leading figures from media agencies and owners. Speakers included: Adam Freeman , executive director , Guardian News and Media ; Marc Mendoza, CEO, MPG Media Contacts; Bruce Daisley, sales director, You Tube ...
Tropicana partners with Guardian website for 'good news'
08 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
Tropicana, the juice brand, has partnered with the Guardian website to create a co-branded section...The Good News Guardian section launches this week and will feature only positive stories from www.guardian.co.uk . The "positive" content will also be featured on the Daily Rays section of the Tropicana Breakfast Club site ... know they already absorb and enjoy". Both the Guardian.co.uk and Channel4 deals were negotiated ...
Time to sweet-talk the UK
19 Jan 2011 | by Nick Hughes
comment on a recent Guardian forum described Hershey's as tasting 'like earwax'. Compared ...
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