Why should brands worry about Europe's data protection proposals?
26 Jan 2012 | by Charles Ping
chairman of the Direct Marketing Association and head of CRM at Guardian News Media. ...
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Privacy report recommends that brands police newspapers and urges Google action
27 Mar 2012 | by Gemma Charles
General "should be more willing to exercise his power as guardian of the public interest to bring actions ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ...
Marketing Society Awards for Excellence 2011: Marketing on a shoestring
07 Jun 2011
exposure that included coverage in The Guardian and The Independent. The app was downloaded 575 ...
Turned off
29 Jun 2010 | by Andy Fry
and the problems faced by Channel M, The Guardian Media Group's (GMG) local TV service in Manchester. Indeed ...
Greenpeace attacks BP with competition to redesign its logo
20 May 2010 | by Alex Brownsell
) issue of The Guardian, in which it attacked BP chief executive Tony Hayward. The ad quotes Hayward ...
Are brands hit by the postal strike communicating this effectively?
20 Oct 2009 | by Staff
Office any more, so why should brand guardians? Dependence on any single supplier is never a good idea ...
National Singing Programme promoted with animated campaign
19 Oct 2009 | by Fiona Ramsay
The animated campaign, by Abbott Mead Vickers BBDO and Skive, will show how singing can provide teachers with a tool for learning across the whole educational curriculum. Running on digital sites including Times Online, Guardian Online and specialist teaching sites, the campaign will drive people ...
Save the Children links with The Guardian to produce series of online films
19 Oct 2009 | by Becky Charles
LONDON - Save the Children has teamed up with The Guardian to produce a series of online films
Conservative Party Conference 2009 - the message for marketers
13 Oct 2009 | by Gemma Charles
to advertisers, however, was called into question. Simon Waldman, Guardian Media Group's digital strategy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
