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Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

. Take Nestle, for example; according to The Guardian, it is the UK's most-boycotted brand ...

Mark Kleinman on Marketing and the City: In the balance

As political posters go, the image of a glowering Gordon Brown accompanied by the slogan 'Step outside, posh boy' was one of the more striking executions of the past few years. Those who fell for The Guardian story about Labour's aggressive approach to the forthcoming election campaign, failed to notice ...

What UK marketers learn from the US presidential election

in 'a gigantic bubble of election madness', says Marc Sands, marketing director of Guardian News ...

Guardian axes poll ads after BNP link

LONDON The Guardian is to stop advertising polls on its website after it inadvertently promoted one...elsewhere on the web. A spokeswoman for The Guardian said the links to the poll were supplied by Google ... would now block all poll advertising. The Guardian's web activity also came under the spotlight ... . This led to searchers typing in the missing girl's name seeing The Guardian appear in the list of sponsored ...

Raymond Snoddy on media: Ofcom leak confirms BBC's worst fears

certainly have, courtesy of The Guardian, a copy of very detailed work in progress that has recently been ...

Digital: WWF backs tiger campaign online

by adopting a tiger from £2.50 a month. The ads will run on sites including Virgin, Guardian Unlimited and AOL ...

Power 100 Marketers of 2008: 1-50

at The Telegraph. 49. Marc Sands, The Guardian B The Guardian has continued to outperform the market in both ... director, who unveiled a creative strategy for The Guardian and appointed its agency, Wieden Kennedy, to The Observer account. Sands, who sits on the Guardian News and Media board, began his career in advertising ...

Marketing Society Awards unveils its shortlist

: the insight revolution Guardian News Media: Guardian soulmates Halo Furnishings: Small can be beautiful ...

Charity marketing techniques lose their magic

. Currently, DRTV, inserts in titles such as The Guardian, press ads, face-to-face fundraising and phone calls ...

Profile: Moral guardian - David Poley, chief executive, Portman Group

It is unlikely to be every small boy's dream to work in regulation, but David Poley, chief executive of the Portman Group, who admits to falling into the job, feels it is a role to which he is well suited.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.