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All about ... Newsworks

31 May 2012

the agency world. 1Newsworks is funded by six national newspaper groups: Guardian News Media ...

Is top Trinity job impossible?

17 May 2012 | by Alasdair Reid

's paying dividends. The Telegraph, The Guardian and the Mail spring to mind. Grigson will have to take some ...

Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

10 May 2012

storm. As a minimum precaution, every brand should have a socialmedia policy and content guardians ...

My secret work weapon: Don't try to guess what your audience thinks: just ask

02 May 2012 | by Marc Sands, Director of audiences and media, Tate

I've done it twice now, once at The Guardian and now at The Tate where it is in excess of 10,000 people. It cuts through a lot of discussion, debate and prejudice. You get the voice of the audience at the Tate, for example, which is frequently under-represented, but incredibly helpful. You can pose ...

Third of top 50 websites automatically share user data with third parties

18 Apr 2012 | by Daniel Farey-Jones

The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...

Adwatch (April 4) ) top 20 recall: The Guardian

04 Apr 2012 | by Gareth James, Executive creative director, TMW

cases, fairy tales warm the heart for their ability both to delight and terrify. The Guardian's first ... technologies have transformed the delivery of news. This ad is The Guardian's attempt to jump into the middle ... to my face. I found it reminiscent of a Charlie Brooker drama with a nice nod to The Guardian's 'Points ...

Privacy report recommends that brands police newspapers and urges Google action

27 Mar 2012 | by Gemma Charles

General "should be more willing to exercise his power as guardian of the public interest to bring actions ...

Katherine Levy: The big bad wolf in the story is actually The Guardian itself

22 Mar 2012 | by Katherine Levy

brand-led TV ad for The Guardian in 25 years, has not been created to herald a truly new era ... can all tell, The Guardian will continue to haemorrhage money so long as Rusbridger refuses ...

Paul Kitcatt: Anyone can be a copywriter. Well, on Facebook anyway

22 Mar 2012 | by Paul Kitcatt

I came to this conclusion while reading The Guardian on Facebook. I opened the online version in a ... like The Guardian, The Guardian on Facebook looked pretty much like Facebook. This is supposed ... of The Guardian, painlessly. And then they can share it. What remains of the Guardian brand on Facebook is its ...

Things we like

22 Mar 2012

revealed than there were sighs of "oh dear" strewn across Twitter, with The Guardian's Grace Dent ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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