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Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'

created by McCann London that will run across Newsworks member platforms: Guardian News Media ...

The Guardian reviews direct marketing account

Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...

Media Bitch's Diary 19 April

dinner. The black-tie dinner at the Corinthia Hotel, London on 24 May will be to honour The Guardian ...

My Media Week: Sean King

). I still love newspapers and I start the day reading the FT and The Guardian (loving the new 'Three ... , chief executive of Guardian Media Group, Seven's largest investor. It really helps having ...

Katherine Levy: The big bad wolf in the story is actually The Guardian itself

brand-led TV ad for The Guardian in 25 years, has not been created to herald a truly new era ... can all tell, The Guardian will continue to haemorrhage money so long as Rusbridger refuses ...

Work Debrief - How The Guardian enlisted fairytales to tell its own story

We were charged with communicating what The Guardian's open journalism methodology is and how ... - platform collaboration and The Guardian's curatorial role in the process, we needed a universal story. We ... departments, then put through Kath Viner, The Guardian's deputy editor. As sound and music play integral ...

M&S and Sainsbury's buck consumers' indifference to brands

director, commercial at Guardian News Media and Dominic Allon, director, agency sales at Google ...

Iris and Livity scoop top plaudits at MAA awards

Campaign and Best of the Best awards. Guardian readers voted for the Best Consumer Campaign, while ...

The Guardian 'The Three Little Pigs' by BBH

The Guardian has launched a brand campaign to showcase its open journalism and multiplatform...The TV, digital and print work is the first by Bartle Bogle Hegarty. The TV ad aims to illustrate The Guardian s new model of journalism through an ironic retelling of The Three Little Pigs fairy ... picture", was first used in the "points of view" Guardian campaign in 1986. ...

Trading places: this week's people moves

Hemmings as its international marketing director. ( Media Week ) Guardian News Media (GNM) has ...

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