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The Guardian reviews direct marketing account

Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...

Review of the year 2011: in with the new and out with the old

came on the back of some praiseworthy investigative journalism, most notably by The Guardian, which ...

The Guardian calls ad pitch

Guardian News & Media is talking to agencies about a brief involving The Guardian and The Observer...is thought to involve a significant branding project for Guardian News Media. A spokeswoman said: "This ... s marketing team. W K has been the incumbent on The Guardian s advertising business since August 2006 ... , it created the animated "gola mondo" campaign to promote The Guardian and The Observer s coverage ...

Amazon acquires LoveFilm

by Simon Waldman, The Guardian's former digital chief. Greg Greeley, vice president of European retail ...

Real Radio launches across Wales with ad campaign

. GMG Radio is part of the Guardian Media Group. ...

Guardian rolls out home-delivery service

Guardian News & Media (GN&M) has become the latest newspaper group to launch a home-delivery scheme...The scheme, called Subscriber Direct, is running across The Guardian and Observer titles ... postcodes within the M25. The Guardian is guaranteed to arrive before 7am between Monday and Saturday ... of the weekday Guardian and one of the group's weekend offerings delivered. GN M test-launched the scheme ...

MTV appoints Ad2One Ireland

includes the online properties of Disney, NME, Ryanair, The Guardian and Hello Magazine, as well ...

Sex Pistols gamble with debut ad soundtrack

tour for his post-Sex Pistols band, Public Image Limited. Lydon recently told The Guardian: "I showed ...

GMG Radio cleared to combine Welsh stations

returned under licence from Guardian Media Group in October 2008 as a digital-only station. ...

Radioplayer reviews UK ad account

The offering, which is a collaborative project between the BBC, RadioCentre, Global Radio and Guardian Media Group, aims to allow users to access the output of every licensed UK radio station via the internet. The winning agency will be expected to come up with a high-profile, digitally led campaign ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.