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Can social-media slip-ups have a lasting effect on a brand? The Marketing Society Forum

storm. As a minimum precaution, every brand should have a socialmedia policy and content guardians ...

My secret work weapon: Don't try to guess what your audience thinks: just ask

I've done it twice now, once at The Guardian and now at The Tate where it is in excess of 10,000 people. It cuts through a lot of discussion, debate and prejudice. You get the voice of the audience at the Tate, for example, which is frequently under-represented, but incredibly helpful. You can pose ...

Third of top 50 websites automatically share user data with third parties

The company, TRUSTe, studied privacy policies across the leading 50 websites in the UK (as defined by web analytics firm Alexa in March), which include Facebook, eBay and The Guardian. It did not disclose which individual website policies stated they automatically share user data. The research found ...

Adwatch (April 4) ) top 20 recall: The Guardian

cases, fairy tales warm the heart for their ability both to delight and terrify. The Guardian's first ... technologies have transformed the delivery of news. This ad is The Guardian's attempt to jump into the middle ... to my face. I found it reminiscent of a Charlie Brooker drama with a nice nod to The Guardian's 'Points ...

Privacy report recommends that brands police newspapers and urges Google action

General "should be more willing to exercise his power as guardian of the public interest to bring actions ...

Brand barometer: Gorillaz for Converse viral ad reviewed

Goviral reviews Converse's latest viral campaign, with "ones to watch" from The Guardian, Now...The Guardian, 'three little pigs' The Guardian's "open journalism" retells the story of the three little ...

Cobra attempts to overtake 20 beer brands with £4m campaign

airline partner of the London 2012 Olympic Games. Walsh told the Guardian : "We're spending billions ...

SHIFT: What marketers need to know about Facebook Timeline

automatically. It's called 'frictionless sharing', and examples from The Guardian and Spotify are doing well ...

Interactive: Twelve ideas for 2012

consumer trend in 2012. He points to the success brands such as Spotify and The Guardian have had ...

Spotify launches app platform with Guardian, Rolling Stone and others

Spotify has launched a new app platform, with launch partners including The Guardian, Last...game-changing for the digital industry." The Guardian app integrates music reviews from The Guardian ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.