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The director Paul Weiland cites the Guardian's "points of view" commercial as the best he ever made...Shot in black and white and with no soundtrack, the spot will always be remembered not only as an enhancement of the Guardian s reputation as an open-minded newspaper but as a powerful demonstration of the dangers of bias. ...
The Guardian has launched a brand campaign to showcase its open journalism and multiplatform...The TV, digital and print work is the first by Bartle Bogle Hegarty. The TV ad aims to illustrate The Guardian s new model of journalism through an ironic retelling of The Three Little Pigs fairy ... picture", was first used in the "points of view" Guardian campaign in 1986. ...
Guardian News & Media has launched a TV ad as part of a new year campaign for its Guardian
Wieden & Kennedy London has created an integrated advertising campaign to promote The Guardian...includes an animated TV spot which aims to show that the football can be enjoyed anywhere. The Guardian ...
Wieden & Kennedy London has launched a new TV spot to support its print work for the Guardian
The Guardian is launching Guardian Unlimited, a network of web sites which include the hub site...The Guardian is launching Guardian Unlimited, a network of web sites which include the hub site, Guardian Unlimited and the specialist sites, Cricket Unlimited and News Unlimited. To mark the launch, the paper is running a week of themed editorial called Get the Net Week . The site can be found at www.guardianunlimited.co.uk. ...
The trend for traditional media brands to have an online version lends itself particularly well to print since online and print formats are consumed in similar ways and are perceived, according to media DNA, to be the most similar in type.
LONDON - Guardian Newspapers has appointed Benjamin Wegg-Prosser to the position of publisher...Previously general manager of The Guardian's education site, he takes responsibility for co-ordinating and expanding the group's public service-related commercial activity. Wegg-Prosser, who will report to board ... Guardian Newspapers in 2000. If you have an opinion on this or any other issue raised on Brand Republic ...
In recent years, it has been possible to forget that The Guardian, during the 90s, had just about ... not always met in this digital era, however, and critics suggest that The Guardian has, at times over ... to be looking at new paid-for digital products. Put starkly, Guardian News Media, which lost more than 38 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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