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In recent years, it has been possible to forget that The Guardian, during the 90s, had just about ... not always met in this digital era, however, and critics suggest that The Guardian has, at times over ... to be looking at new paid-for digital products. Put starkly, Guardian News Media, which lost more than 38 ...
Guardian News & Media is talking to agencies about a brief involving The Guardian and The Observer...is thought to involve a significant branding project for Guardian News Media. A spokeswoman said: "This ... s marketing team. W K has been the incumbent on The Guardian s advertising business since August 2006 ... , it created the animated "gola mondo" campaign to promote The Guardian and The Observer s coverage ...
Guardian News & Media (GNM) is considering running a US cinema ad as part of the brand campaign...GNM, the publisher of The Guardian and The Observer newspapers, awarded the task of developing a ... the editorial qualities of The Guardian, such as the stories it has broken, like its scoops on phone hacking. A well-placed source "the idea behind the new brand campaign is because Guardian executives believe ...
, The Guardian stands out as this year's high achiever....innovation. Ultimately, the prize was awarded to The Guardian for having so effectively led the UK's news ... solutions for its commercial partners. This year saw The Guardian mark its 190th birthday ... to say that The Guardian has transformed British media and has also made politicians, on all sides ...
Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...
Guardian News & Media has launched an integrated advertising campaign to promote The Guardian...The Guardian and Observer will be producing World Cup guides, wall-charts, match day programmes ... and digital channels which will also run on guardian.co.uk . The spot aims to convey how the world can ... . The voiceover has been provided by Guardian Football Podcast presenter James Richardson. Richard Furness, head ...
Guardian News & Media, the owner of The Guardian and The Observer newspapers, has awarded the task..." work to promote The Guardian and The Observer s coverage of the Fifa World Cup were created by Wieden Kennedy. The pitch follows a recent coverprice increase at The Guardian and the launch this week ... to be working with a pioneering organisation like the Guardian, to give voice to the brand at a time when ...
Guardian Media Group's chief executive wants to extract value from its newspapers' recent editorial...At the end of March, Guardian News Media is inviting the public to an open weekend at its King's Cross office in London. Unlike The Guardian's online content, though, the live experience isn't free ... is hardly the most open and democratic entry point. But The Guardian is determined to push its openness ...
Guardian News & Media (GNM) is launching a TV ad by Wieden & Kennedy London today (5 January...-on-demand, in-paper, online and outdoor, to promote the Guardian and The Observer 68-page "Get fit for free" guide. The Guardian and Observer supplement includes a 36-page guide to mediation, a 24-page guide ...
LONDON - Guardian Media Group is to report an operating loss for the financial year to the end...Guardian News Media, GMG s newspaper division that publishes The Guardian , The Observer and The Guardian s website guardian.co.uk, will report a loss of around 35 million. The regional newspaper division, GMG Regional Media, will see an operating profit of less than 1 million, a sharp drop ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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