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The trend for traditional media brands to have an online version lends itself particularly well to print since online and print formats are consumed in similar ways and are perceived, according to media DNA, to be the most similar in type.
Guardian plans US invasion...The Guardian is considering an expansion to the US with the launch of a magazine. Reports today suggest that Guardian executives have drawn up a dummy version of a weekly magazine to capitalise ... 's reporting and analysis. The Guardian already has an international edition, sold mainly ...
Guardian relaunches jobs site...The Guardian claims the new site will give advertisers a better match for applicants than ... directly to them,” claimed Helen Bird, The Guardian’s head of classified. “It eliminates the need ... .” The Guardian again stoked up the broadsheet issue last week, just weeks after ruling out a move to tabloid ...
Guardian recruits Sands...Guardian Newspapers has recruited ONdigital’s marketing chief Marc Sands to inject more life ... operations across all the company’s platforms including The Guardian, The Observer and the Unlimited ... ’ back,” he stressed. “People still talk about The Guardian’s skinhead ads.” The company’s marketing ...
Emap takes Guardian chief...Emap’s Performance Network has poached the Guardian’s Stephen Palmer to become the new division’s first marketing director. Palmer is currently marketing director at Guardian Newspapers and has been ... at The Guardian’s marketing department. Alison Hall was promoted to deputy marketing director from head ...
LONDON - The Guardian has revamped the homepage of Guardian Unlimited in a new "widescreen" format..., guardian.co.uk, now features breaking news, accompanied by an image of the day that links to a separate ... pictures flagging up miscellaneous content running down the side. The look is modelled on the Guardian s travel site, travel.guardian.co.uk and is expected to be used for other sections, which are currently ...
The Guardian will give away another free music CD with its Saturday package this weekend, reports...On April 24, readers will receive a CD (called an “FCD” by the Guardian) featuring tracks from Franz Ferdinand, Elbow, Kings of Leon, Belle and Sebastian, the Libertines and Fun Lovin ... activity to support the promotion. Marc Sands, marketing director at Guardian Newspapers ...
Guardian Media Group chief executive Bob Phillis can add the title Sir to his letterheads after...GMG owns the Guardian and Observer newspapers, Manchester Evening News, a number of other regional titles as well as its growing radio business. Last year, Phillis (pictured) also headed a wide-ranging review of the government's internal and external communications ...
LONDON - The Guardian has suffered the biggest year-on-year drop in readership numbers across...The Guardian Media Group-owned daily paper was read by an average of 1,121,000 people between January and December 2007, down 10 per cent from the previous year. According to the NRS, its sister paper The Observer dropped by the same percentage over the period, while all the other national Sunday ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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