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Sun pips guardian.co.uk as UK's most popular newspaper website

LONDON - The Sun has overtaken guardian.co.uk as the most popular newspaper website in the country....In February's ABCe figures, the News International-owned website achieved 27.3 million unique users, up almost 25 per cent on January and two million more than guardian.co.uk. It is the first time ... . These were 1.02 per cent and 5.12 per cent respectively. Following guardian.co.uk, The Independent saw ...

Paper Round (25 August) - Which clients are advertising in the national press?

The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads...on Bose sound docks for iPods. In The Guardian, it shifts the focus to printers, and in The Daily ...

Auto Trader website gets 29.5% hike in users

LONDON - Auto Trader, one of the Guardian Media Group's highly profitable Trader Media titles, has

GMG and Apax tee up £200m dividend from Trader Media

Guardian Media Group and private equity firm Apax have entered into a refinancing agreement over...of its regional media division to Trinity Mirror while the operating loss at Guardian News Media, the division which publishes The Guardian and The Observer, increased to 37.8m. In that 12-month period ...

Paper Round (11 August) - Which clients are advertising in the national press?

received a four-page write-up in The Guardian's G2 section praising its social conscience....McDonald's runs an offer for a free coca-cola glass, advertising in The Sun. The giveaway follows similar offers which have proved successful for the fast food branch as customers aim to collect the set. The Guardian's piece on Greggs , on which follows the appointment of a new PR agency ...

Honda Green "the doer" by Wieden & Kennedy

The TV spot will be amplified by a media first in The Guardian newspaper. The "doer" Honda story will be told across all ad spaces in the first 11 pages of the newspaper on Saturday, and will incorporate multiple and bespoke print shapes never used before in The Guardian . ...

And in the real world... RTL, Sainsbury's, Heineken and more

: Guardian The RTL chief, Gerhard Zeiler, said Five will be part of an inevitable consolidation ... at London's Shepherd's Bush. Source: The Guardian GM Europe is preparing for the possibility that it may ...

And in the real world... Fiat/Vauxhall, Bosch, GM, income tax and more

The Italian car group Fiat is in talks to take over General Motors Europe, which includes the UK-based Vauxhall and Germany's Opel. Source: The Guardian Chancellor Alastair Darling s 50p income tax rate has ... in the first quarter. Source: The Guardian Regent Inns, the operator of Walkabout bars and Jongleurs comedy ...

And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012, Morrisons

takeover by a Spanish-led consortium as it prepares to accept a 765m offer. Source: The Guardian ... London Olympic games in 3D, a senior executive said today. Source: The Guardian Wm Morrison warned ...

And in the real world... Domino's, GM, Yahoo!, Starbucks, Nissan and more

" by the US media. Source: The Guardian Nissan has pledged an investment of more than 200 million in a Sunderland plant where it will make rechargeable car batteries. Source: The Guardian ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.