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THE GUARDIAN...Campaign: Fresh Client: Guardian Newspapers Ltd Agencies: DDB London, DDB Matrix, Guardian ... , DDB London; Graham Fowles, Guardian Newspapers Ltd; David Bassett, DDB Matrix; Nigel Jones ... Media used: TV, interactive, print, press, outdoor, radio, ambient CASE SUMMARY The Guardian had ...
LONDON - Guardian Newspapers has appointed Benjamin Wegg-Prosser to the position of publisher...Previously general manager of The Guardian's education site, he takes responsibility for co-ordinating and expanding the group's public service-related commercial activity. Wegg-Prosser, who will report to board ... Guardian Newspapers in 2000. If you have an opinion on this or any other issue raised on Brand Republic ...
Guardian Monthly is the latest magazine from the Guardian Media Group....magazine range (Guardian Weekend and G2), as well as the Observer Monthly publications (Food, Music, Sport ... account from one. Locally produced expat magazines are of inferior quality to Guardian Monthly, so there should be demand for this well-crafted title. Publisher: Guardian Media Group. ...
Guardian Direct, the motor and home insurance brand of Guardian Royal Exchange (GRE...Guardian Direct, the motor and home insurance brand of Guardian Royal Exchange (GRE ... . The brand change is likely to begin with AXA s initials prefixing the Guardian Direct name. Guardian Direct has a relatively small share of the market. According to the latest figures from ...
Guardian Unlimited, the online business of Guardian Newspapers, has revealed a new brand strategy...LONDON (Brand Republic) - Guardian Unlimited, the online business of Guardian Newspapers, has revealed a new brand strategy, further new site launches and a 6m marketing push for 2001. Guardian ... address for the network will change from guardianunlimited.co.uk to guardian.co.uk. The change re ...
Carolyn McCall has been formally appointed the successor to Guardian Newspapers managing director...Carolyn McCall has been formally appointed the successor to Guardian Newspapers managing director Caroline Marland. Guardian Media Group chief executive Bob Phillis said McCall would act ... . The Guardian is being guarded about stating absolute figures. Stuart Taylor, who recently added sales ...
Guardian Unlimited is to follow the lead of FT.com and start charging for some of its services...editions. An annual subscription to an online Guardian will cost 98.57 and the online Observer will cost ... subscribers, The Guardian and The Observer versions will be available to UK users. The Times decided ... be adversely affected by people switching to the online version. From July 8, Guardian Unlimited began ...
The Guardian has split with its long-standing creative agency, Leagas Delaney, following creative...The Guardian has split with its long-standing creative agency, Leagas Delaney, following creative differences. In a prepared statement, The Guardian said: There is a difference of opinion on how the paper should move forward through its advertising. The Guardian has therefore decided ...
Guardian Royal Exchange (GRE) has handed its pounds 3.5m Guardian Direct advertising account...Guardian Royal Exchange (GRE) has handed its pounds 3.5m Guardian Direct advertising account ... for a decade. GRE spends more on promoting Guardian Direct than any of its other businesses ... Cowpe, BMP s joint managing director, said: Guardian Direct operates in a crowded market; we relish ...
The Guardian is launching its first branding campaign for four years, created by newly appointed...The Guardian is launching its first branding campaign for four years, created by newly appointed ... and press ads at the end of September. The campaign aims to emphasise The Guardian s differences from ... . It also seeks to attract people who recognise The Guardian s values in terms of its editorial campaigns ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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