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John Shewell: The Guardian's three pigs are a good lesson for public sector

The Guardian recently ran a campaign depicting the changing landscape of media evolving from...Using a children s story, The Three Little Pigs, The Guardian demonstrated how citizens can influence a news story, create new meaning and shift perspectives through modern media. Collaboration ... . The Guardian s advert is a good lesson for public service comms. Local public services are uniquely placed ...

John Shewell: Why good communication can be disruptive

Earlier this month the Guardian ran a story about 'hacktivism' - the online equivalent

Apple, Google, Microsoft: Whose PR approach is the most effective?

The Guardian's technology editor Charles Arthur gives his opinion on the different PR strategies...and Brin give the occasional high-profile interview (Brin recently with The Guardian, Page to Businessweek ...

Guto Harri told BBC it faced 'huge public fight' over Boris Johnson coverage

over its coverage of the London Mayor, The Guardian has reported today..... When contacted by The Guardian, Harri said: It was my job at City Hall to ensure fair coverage ...

Media: The Week in Media

price rises by The Guardian and The Daily Telegraph. Editor Chris Blackhurst blamed the rise ...

Media: Johnston axes staff to focus on digital

editorship will be merged with the Chorley Guardian. ...

David Holdstock eager to raise councils' voice as LGA comms chief

for the LGA. Speaking at last week's Guardian Public Services Summit 2012, she said she would avoid cliches ...

On the Agenda: Call for action on hip implants

and The Guardian, and broadcasters Channel 4, Sky and the BBC. In numbers 120 Number of people currently ...

Healthcare: On the agenda - NHS failing on diabetes care

by the NHS and what needed to be done.' Media coverage Coverage appeared in The Independent, The Guardian ...

Healthcare: On the Agenda - Biobank data to help researchers

The story was covered by the BBC, The Guardian, the Financial Times, Channel 4 News and Reuters, as well ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.