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IPA Effectiveness Awards 2004: Silver Award - The Guardian

THE GUARDIAN...Campaign: Fresh Client: Guardian Newspapers Ltd Agencies: DDB London, DDB Matrix, Guardian ... , DDB London; Graham Fowles, Guardian Newspapers Ltd; David Bassett, DDB Matrix; Nigel Jones ... Media used: TV, interactive, print, press, outdoor, radio, ambient CASE SUMMARY The Guardian had ...

Guardian promotes McCall

Carolyn McCall has been formally appointed the successor to Guardian Newspapers managing director...Carolyn McCall has been formally appointed the successor to Guardian Newspapers managing director Caroline Marland. Guardian Media Group chief executive Bob Phillis said McCall would act ... . The Guardian is being guarded about stating absolute figures. Stuart Taylor, who recently added sales ...

Senior promotions at Guardian

Guardian Newspapers (GN) has promoted two of its senior sales people and briefed them to explore...Guardian Newspapers (GN) has promoted two of its senior sales people and briefed them to explore other areas of revenue, ranging from international sales to the Guardian Unlimited network of websites. Ad manager Stuart Taylor has become deputy advertisement director of GN, while Guardian ...

Guardian launches Work Unlimited

- The Guardian Unlimited internet network adds a new site to its package this week with the launch...- The Guardian Unlimited internet network adds a new site to its package this week with the launch ... April the site will carry full results of an extensive survey that the Guardian has commissioned ... with the start of a weekly feature in the Guardian s G2 section, Working Lives. ...

Guardian launches Work Unlimited

- The Guardian Unlimited internet network adds a new site to its package this week with the launch...- The Guardian Unlimited internet network adds a new site to its package this week with the launch ... April the site will carry full results of an extensive survey that the Guardian has commissioned ... with the start of a weekly feature in the Guardian s G2 section, Working Lives. ...

Guardian boosts senior team

The Guardian has landed substantial new business from Sun Microsystems and has made a number...The Guardian has landed substantial new business from Sun Microsystems and has made a number ... by Guardian online editor Vic Keegan, will be published with the 13 April, 11 May and 8 June editions ... . He will work alongside Rachel King in managing The Guardian s burgeoning portfolio of supplements ...

Guardian lands Unitee adspend

Guardian Newspapers has clinched the entire pounds 500,000 media spend for the renewable energy...Guardian Newspapers has clinched the entire pounds 500,000 media spend for the renewable energy ... . The campaign includes advertisements, advertorials and a supplement in The Guardian, as well as ads in The Guardian s Weekend magazine, The Observer s Life supplement and Guardian Unlimited, the website. The deal ...

Guardian ad profits decline

The Guardian Media Group last week added its name to the list of media owners whose annual reports...However, the owner of The Guardian and The Observer put forward a distinctly more positive outlook than Pearson, the publisher of the Financial Times, had done a few days earlier. GMG's pre-tax profits dropped from £67 million to £9.8 million, a figure which ...

Guardian moves into television

The Guardian is taking the major step of moving into branded TV with the launch of a sports ... , The Guardian Sports Show will be broadcast on Saturday mornings ahead of Channel 4's coverage of The Ashes ... Screen, and will be filmed at Channel 4's studios. Channel 4 and The Guardian are co ...

Guardian hires Brooks

Guardian Media Group has hired Tim Brooks as the managing director of Guardian Newspapers, citing his experience across a range of media as a reason for his success. Brooks beat Stuart Taylor, the Guardian Newspapers commercial director, in the final stage of the selection process. Taylor was one ...

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