STOP PRESS: Guardian to launch promotional campaign
08 May 2003
The Guardian is to launch a TV, radio, press and online campaign to promote its three
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Guardian launches online diet club with eDiets
09 Jan 2006 | by by Daniel Farey-Jones
LONDON – Guardian Unlimited is launching a subscription-based diet advice service in partnership...Known as Eat Right, the service will be accessed from Guardian Unlimited, the website linked to The Guardian and The Observer. EDiets has editorial and advertising relationships with other sites, including MSN and Handbag.com, but Guardian Unlimited is the first partner to rebadge the service ...
Guardian looks to Reservoir Dogs for Stella Screen ad
23 Jul 1999 | by JULIAN LEE
The Guardian launches a new cinema commercial this week through Partners BDDH to promote the paper...The Guardian launches a new cinema commercial this week through Partners BDDH to promote ... September. This is the third year The Guardian has sponsored the Stella Screen tour but the first ... memorable certain films can be. Niall Murdoch, The Guardian s marketing manager, said the ad ...
Tropicana partners with Guardian website for 'good news'
08 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
Tropicana, the juice brand, has partnered with the Guardian website to create a co-branded section...The Good News Guardian section launches this week and will feature only positive stories from www.guardian.co.uk . The "positive" content will also be featured on the Daily Rays section of the Tropicana Breakfast Club site ... know they already absorb and enjoy". Both the Guardian.co.uk and Channel4 deals were negotiated ...
Guardian takes 27% stake in Delicious publisher Seven
30 Mar 2004 | by Staff,
LONDON - Guardian Media Group has taken a significant minority stake in consumer magazine company...Worldwide, and chairman Michael Potter, founder of Redwood Publishing. As well as publishing The Guardian ...
Guardian sponsorship of literary festival hit by writers boycott
27 May 2002 | by Staff,
LONDON - The Guardian's headline sponsorship of the UK's most important major literary festival has...a long-running and high-profile one for the left around the world. It is a cause that The Guardian ... pulled out instead. The Guardian is the headline sponsor of the Hay-on-Wye festival and has been promoting it in the paper and with leaflets, which present it as "The Guardian Hay Festival". A spokesman ...
MEDIA: Guardian and Scottish Courage in sponsor tie
19 Sep 2002 | by POPPY BRECH
The Guardian has joined forces with Scottish Courage in a six-month sponsorship deal which...-paper advertising as well as a point-of-sale promotion. The deal was negotiated on behalf of The Guardian ...
Guardian still right-on as sexist ad complaint is dismissed
13 Oct 2004 | by Jennifer Whitehead,
LONDON - The Guardian Media Group, bastion of all things politically correct, has had a complaint...Rushdie's favourite cook". Two readers complained that the ad was sexist and offensive, but the Guardian ... that it could cause serious of widespread offence to readers of The Observer or The Guardian. As a model ...
Guardian faces assets seizure as it is singled out by Interbrew
23 Jul 2002 | by Claire Billings,
LONDON - The Guardian newspaper faces having its assets seized and placed under the control of four..., The Guardian is the only one being taken back to court. The Financial Times, The Times and Reuters have all ... . The Guardian is being singled out because it alone claims that the documents are not in its possession. It is arguing that the documents are held by the reporters who received them. Guardian editor Alan Rusbridger ...
Hughes beats Guardian's Phillis to become C4 chairman
26 Jan 2004 | by Staff,
Arcadia; and Guardian Media Group chief executive Bob Phillis, who was believed to be the favourite ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
