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Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly. MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...
Guardian News & Media (GNM) is launching a TV ad by Wieden & Kennedy London today (5 January...-on-demand, in-paper, online and outdoor, to promote the Guardian and The Observer 68-page "Get fit for free" guide. The Guardian and Observer supplement includes a 36-page guide to mediation, a 24-page guide ...
The Guardian has launched a brand campaign to showcase its open journalism and multiplatform...The TV, digital and print work is the first by Bartle Bogle Hegarty. The TV ad aims to illustrate The Guardian s new model of journalism through an ironic retelling of The Three Little Pigs fairy ... picture", was first used in the "points of view" Guardian campaign in 1986. ...
Anne Cassidy is entranced by Bartle Bogle Hegarty's "The Three Little Pigs" for The Guardian:..."This has been the first obvious awards contender out of the UK so far this year. Made by Campaign's Agency of the Year for Campaign's Medium of the Year, it cleverly uses a simple tale to show how The Guardian handles the complexities of modern journalism." The ad was created by Matt Fitch and Mark Lewis ...
With work from The Guardian, Cobra, Mr Kipling, Zeebox and Carling Chrome..... Right, then. The new Guardian commercial is a follow-up to one of the most venerated ads of all time ... , as The Guardian told us 25 years ago: "An event seen from one point of view gives one impression." And from The Guardian's standpoint, this would appear to be a triumph. It has commissioned one of the world's best ...
Goviral reviews Converse's latest viral campaign, with "ones to watch" from The Guardian, Now...The Guardian, 'three little pigs' The Guardian's "open journalism" retells the story of the three little ...
Floating Campaign's boat this week are the Guardian's Kindle edition, Frank Skinner, News...The Guardian's Kindle edition The Guardian is quite rightly proud of the journalism that has ... platform innovation in the shape of a Kindle edition of The Guardian and The Observer ... that should help The Guardian towards funding its content. Frank Skinner's podcast Frank Skinner ...
The Guardian's Tim Brooks proves that no-one is safe from the axe while Tom George and Steve Hatch...executive. ( Media Week ) Tim Brooks, Guardian News Media's managing director, has been made ... following a decision by its parent company Guardian Media Group to make the role of managing director ...
Manager, The Guardian, and Trudy Croad, Senior Researcher, Emap Advertising.
They will be running in national press ( The Sunday Telegraph , The Observer , The Guardian ), Metro and various food publications including BBC Good Food . ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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