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From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. Brand Manager's Today Isabelle Maratier (right) has been Guinness' Western Europe brand manager for a few years. The biggest part of her job, she says, is 'nailing what motivates' Guinness consumers ... , you can get overlooked, she notes, although this is not a problem for Guinness. 'But you still have ...

Guinness seeks agency for direct and digital business

24 May 2012 | by Sara Kimberley

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ... launched Guinness' first-ever iAd campaign. The ad began with a narrator promising to show the user where ... a drink in a noisy pub by selecting an image of how many pints of Guinness they wanted to order from ...

Howard joins Fold7 as planning chief

24 May 2012 | by Sara Kimberley

on the Guinness "greatness" and Visa "lifeflow" campaigns. He also worked at Abbott Mead Vickers BBDO and Grey ...

Sector Insight: Cider

22 May 2012 | by Jane Bainbridge

Watson was at Diageo where he worked as global innovation manager for Guinness. Gordon Johncox, sales ...

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint on either 16 or 17 June. A series of ads on platforms including Xbox Live and MSN will encourage ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

other one is Guinness. While it s facing challenges in Europe it s got a very large business ... UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...

One LIfe launches Guinness World Record campaign for DJ Relay

18 May 2012 | by Sara Kimberley

Charity One Life is launching a campaign to support its Guinness World Record attempt

MEC celebrates the first 10 years as industry 'perverts'

16 May 2012 | by Arif Durrani and Maisie McCabe

highlight was taking 300 people to Barcelona and breaking 16 Guinness World Records, and being part ...

How social media is removing the barriers between corporate and consumer brands

14 May 2012 | by Cathal Smyth

There may be some debate about the value of a Facebook fan to Dove, Guinness or Next, but most marketers accept that digital relationship building for brands is now essential to sales and marketing. It may surprise some to know, however, that consumers are of their own volition engaging ...

Consumer: Reebok's 3D street art a record-breaker

03 May 2012 | by Kate Magee

decided to work with street artists 3D Joe Max to break the Guinness World Record for the world ... November - Guinness World Records Day. Images were released to all national picture desks. The artwork ... Guinness World Record, demonstrated the campaign had been delivered by a PR agency looking for coverage ...

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