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tournament have given Guinness a strong start to the brand's 250th anniversary year. Guinness' most recent ... happens inside a pint of Guinness. First aired on 26 February, the ad is an update of the campaign ... of the Guinness brand in the run-up to St Patrick's Day on 17 March. The accompanying BrandIndex chart suggests ...
, were also works of art in their own right. John Gilroy was a master of this art form and his Guinness ... improving. That is why these new (old) ads for Guinness work so effectively as posters. They are simple ... , I know all about the Toucan ads and how they are part of Guinness' heritage, but I am not sure ...
. However, the alcoholic brand with possibly the most unforgettable advertising campaigns is Guinness. Brand awareness for Guinness has been developed through numerous means, including heavyweight sports ... "Surfer" campaign, the Guinness ads have showcased the Diageo-owned drinks brand's famous slogan: "Good ...
With Guinness sales looking a little flat, Diageo has turned to designer Richard Seymour for a bit...blow-out, Guinness really should be trying harder. Agency: Carlson Marketing. ...
Consumers have big expectations of Guinness. It's an iconic brand with a strong heritage ... 't the "default" choice for its ABC1 male target audience. When Guinness partnered the Newspaper Marketing ... in years". The brief was to communicate the brand idea: "The Guinness pint: Worth the ultimate wait ...
ITV has signed a deal with Premier Rugby and Guinness to broadcast a new weekly Guinness...The hour-long Guinness Premiership highlights will air on ITV4 at 6.30pm on Sundays, covering all 22 rounds of the new season, the Guinness Premiership semi-final and final. The show will be repeated on ITV1 on Tuesday nights. Lee Bailey, sponsorship manager for Guinness, said: "The popularity ...
Guinness was in at the start of ITV, one of the select group of brands that appeared in the first...of command. While Guinness has been a regular on ITV ever since, it did not begin to set the creative ... ' campaign, showing a baby's bottle, a pint of milk, a fizzy drink, a glass of lager and a Guinness, with a voiceover that concluded: 'It's good to grow up.' In 1979 the brand reintroduced the Guinness toucan ...
, will direct the new ad for Guinness, part of the "out of darkness comes light" campaign by Abbott Mead Vickers...to the successful pairing of Guinness and horses - this time, though, on dry land. The ad will feature wild horses whose hooves kick up clouds of dust, which morph into the swirling bubbles in a pint of Guinness as it settles. Guinness' "out of darkness comes light" campaign marks a conscious decision by Diageo to get a ...
Today (Thursday) sees the launch of the most expensive ever TV ad for Guinness, called "the art...The work, which was preceded by a web-based treasure hunt that asked users to solve tasks and reveal short clips of the ad before it airs, has a £10 million budget, the largest ever for a Guinness ad ... huge pint of Guinness, made out of books, is "poured" out as pages flip open to reveal the drink ...
LONDON - Guinness has launched a press campaign to push the drink ahead of the start...The campaign, created by Abbott Mead Vickers BBDO, draws connections between a pint of Guinness and natural scenery, including the ocean. The strapline is: You can almost taste it. The ads, which run for five weeks, will appear in The Times, The Guardian and The Observer. It will be supported by the TV ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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