Click 
to remove filters
are after is your money. The exception to this, however, is the mailing I received from Guinness. Arriving ... 'Guinness always does the trick' and there is a book of magic tricks to help you entertain your friends. Each trick has an appropriate Guinness-style name, such as 'The Star Will Rise in the Yeast ...
The brief to the agency, I'm sure, was to make Guinness lovers everywhere aware not only of the smoother looking can, but also a smoother-tasting finish. Both aims have been achieved admirably ... the virtues of Guinness' new smoother brew. The care and attention that has gone into this piece ...
Guinness looks set to target younger drinkers in its first work from Abbott Mead Vickers BBDO....Guinness looks set to target younger drinkers in its first work from Abbott Mead Vickers BBDO ... in winning the pounds 12 million Draught Guinness business. The agency is understood to be preparing ... campaign. The Abbott Mead Vickers group is now likely to target Guinness s huge below ...
Diageo is promoting its Guinness brand to members of its relationship marketing programme in a
Guinness is launching a direct mail coupon campaign aimed at 1.4m consumers. The coupons give
LONDON - Guinness is using direct mail and email to drive traffic to its website as part of a...today, to promote a new game on guinness.com. The game, 'Summer Fling', is a Frisbee-type game between ... top prize of a a fridge packed with Guinness Draught in cans. It was created by Carlson Digital, the interactive arm of Carlson Marketing Group. The mailer and email are going out to existing Guinness ...
Guinness GB is launching a direct marketing and sales promotion campaign to drive sales...Guinness GB is launching a direct marketing and sales promotion campaign to drive sales of Guinness Draught in cans (GDIC) in the run-up to this summer s Euro 2000 football tournament ... of Guinness. The company will back this promotion with a mailing of its It s a Knock-Off game ...
LONDON - Diageo-owned stout brand Guinness is using a pre-Christmas mailer, through Tullo Marshall...Guinness is sending out a box of magic tricks, labelled Pure Magic, to customers, encouraging them to "Put the magic back into Christmas" and aiming to appeal to Guinness drinkers' sense of humour. The box will contain magic tricks involving a glass of Guinness. One of the tricks is four matchsticks ...
Diageo has appointed Tullo Marshall Warren to handle the Guinness relationship marketing...The agency won the business after a competitive pitch against the Guinness roster agency RMG Target, which is based in Ireland. Guinness is looking to ramp up its relationship marketing activity ... started in 2002. The agency has handled direct work for Guinness in addition to work on Gordon's gin ...
LONDON - A two-pronged Christmas direct mail campaign for Guinness is encouraging consumers to find...Tullo Marshall Warren is targeting Guinness relationship marketing programme members with two mailpacks -- one for regular and one for less frequent Guinness drinkers. The pack for regular drinkers includes an exclusive Guinness stuffing recipe and a Guinness-branded chef's hat to help them look the part ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
