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Guinness gets anniversary buzz

tournament have given Guinness a strong start to the brand's 250th anniversary year. Guinness' most recent ... happens inside a pint of Guinness. First aired on 26 February, the ad is an update of the campaign ... of the Guinness brand in the run-up to St Patrick's Day on 17 March. The accompanying BrandIndex chart suggests ...

Guinness is good for you

. However, the alcoholic brand with possibly the most unforgettable advertising campaigns is Guinness. Brand awareness for Guinness has been developed through numerous means, including heavyweight sports ... "Surfer" campaign, the Guinness ads have showcased the Diageo-owned drinks brand's famous slogan: "Good ...

Diageo hands Guinness' CRM brief to TMW

Diageo has appointed Tullo Marshall Warren to handle the Guinness relationship marketing...The agency won the business after a competitive pitch against the Guinness roster agency RMG Target, which is based in Ireland. Guinness is looking to ramp up its relationship marketing activity ... started in 2002. The agency has handled direct work for Guinness in addition to work on Gordon's gin ...

Guinness 'St Patrick's Day' by AMV BBDO

Abbott Mead Vickers BBDO has launched an online campaign to encourage consumers to "round up their mates" to celebrate St Patrick's Day on 17 March.

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ... launched Guinness' first-ever iAd campaign. The ad began with a narrator promising to show the user where ... a drink in a noisy pub by selecting an image of how many pints of Guinness they wanted to order from ...

Public View - How did the St Patrick's Day-themed Guinness ad go down?

People found the latest online Guinness spot by AMV BBDO, which ran in the lead-up to St. Patrick

Private View: Toby Talbot and Magnus Djaba

With work from Dulux, Starbucks, Ikea, Guinness, PlayStation and Nissan....? Guinness . Lastly, a nice little viral that makes me feel all warm and gooey about being back in Blighty ... Yorkshire commentators, "Round up your mates" feels more John Smith's than Arthur Guinness. That's me ... , but it is doing a job. Turning to the online film for Guinness on St Patrick's Day, and I finally find ...

Private View: Darren Bailes and William Sargent

With work from Cadbury, French Connection, Philips, Guinness, Magners and Halifax....to write this column, I get Guinness . And every single time, I struggle for something nice to say. Ditto ... angle with Guinness and Magners, along with the Catalan Dada influence in French Connection, as I ... the Irish, even though, bizarrely, Guinness ' "the flag" is trying to disguise the fact. And yet I feel ...

Walter Campbell to lead creative at Anomaly

Walter Campbell, the creator of the Guinness "surfer" ad, has been named a creative partner

BBH hires Heartfield and Doman from BMB

LONDON - Bartle Bogle Hegarty has hired Ian Heartfield and Matt Doman, the team behind Guinness

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