Diageo struggles to profit from increased marketing spend
10 Feb 2011 | by Mark Banham
Diageo, the Guinness and Smirnoff manufacturer, recorded a 2% rise in profits in the final six
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Brand barometer: Gorillaz for Converse viral ad reviewed
16 Mar 2012
: Pensions and Guinness..." with an old-school provider. Guinness, 'round up your mates' Guinness's online ad encourages people ...
Diageo profits rise 6%
26 Aug 2010 | by John Reynolds
Diageo, whose brands include Guinness, Johnnie Walker and Smirnoff, has reported an operating
Which Irish brands are most popular with the public?
20 Mar 2008 | by Vox pop
Guinness came out on top, closely followed by other drinks brands including Magners, Baileys and Caffreys. The public also love Ireland's music with U2 and 90s girl band Bewitched emerging as favourites along with more traditional folk music. Here you can see a short video on the public's favourite Irish ...
Peer recommendations 'improve ad recall'
17 Feb 2012 | by Gemma Charles
The survey, conducted by Decipher Research, aimed to measure the effectiveness of social video advertising. It surveyed online video viewers aged between 18 and 34, across four social video campaigns from FMCG brands Guinness, Coca-Cola, Unilever s Cornetto and Energizer Batteries, from July ...
Latest Mad Men series debuts with 336,000 viewers
09 Sep 2010 | by Maisie McCabe
, and interspersed clips from the house with ads from Guinness, Warner Bros and Orange. ...
UBC Media registers 40% rise in continuing revenues
07 Jun 2010 | by Maisie McCabe
while working with clients such as Guinness, Braun, Land Rover and Nestle. Simon Cole, chief executive ...
Think BR: Wired for sound
24 Feb 2012 | by Louise Brice
British Airways campaign to the Guinness Surfer ad that combines that voice over and a thumping music ...
Sector Insight: Cider
22 May 2012 | by Jane Bainbridge
Watson was at Diageo where he worked as global innovation manager for Guinness. Gordon Johncox, sales ...
Pick & Turkey league (1 Oct 2010)
04 Oct 2010
PICK OF THE WEEK Maisie McCabe loved the new "Dot" ad by Wieden Kennedy for Nokia: "The concept and execution of this little film is brilliant. The character is very sweet and I love the idea of Dot overcoming the threat by using the wave against itself. The ad set a Guinness world record ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
