Guinness in pack redesign
29 Sep 2009
Diageo is revamping the primary and outer packaging for its Guinness Draught cans as it seeks to gain standout in the run-up to Christmas, backed by a £5m spend.
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Guinness award
14 Feb 1997 | by BERNARD INGHAM, who writes for the Expr
PR Week photographer Stewart Goldstein of Eye Catchers Press was last week voted the winner of the Guinness award for best black and white photography at the 1996 British Picture Editor s Awards. The winning picture of workers for Southern Water preparing Brighton s Victorian sewer system for guided...
Guinness gets anniversary buzz
25 Mar 2009 | by Richard Wood
Irish eyes have reasons to smile as famous stout brand celebrates 250 years of brewing success.
Guinness Irish International BBDO
26 Feb 2009
It's another of those swirling Irish ads about New York and exiles that owes a lot ot earlier ads for Caffrey's. Man in house puts on radio and then walks with a mission to the sea, he jumps off the cliff and swims the ocean ending up in New York, where he enters a bar and tells a man that he is sorry.
Brand Health Check: Guinness
04 Jul 2007
The iconic Irish stout is struggling to recruit younger drinkers as it seeks to fortify its sales, writes Joanna Bowery.
Brand Health Check: Guinness
03 Jul 2007 | by Joanna Bowery
LONODN - The iconic Irish stout is struggling to recruit younger drinkers as it seeks to fortify its sales. Guinness is revered for its innovative advertising. From the surfers to its evolution-bending executions, its campaigns have long delighted awards judges. However, the Diageo brand is fast learning...
Digital Choice: Guinness 'Hands'
21 Mar 2007 | by Matt Mills, Director, Unite Search Marketing
Guinness ads have much to live up to, and as someone with a long-standing admiration for the brand, I was intrigued by this latest offering. Thankfully, 'Hands' doesn't disappoint. The site, an interactive spin-off from its TV sister, is all that Guinness ads should be: quirky, fun and appealing to...
New campaign: Guinness
08 Feb 2006
Guinness is launching an ad campaign based around its association with rugby to coincide with the Six Nations tournament and the build-up to St Patrick's Day on 17 March.
Posterwatch: Guinness: 'Toucan'
19 Oct 2005 | by Mark Sherwood, Executive planning director, Rocket
There was a time when poster sites were not all back-lit, WAP-enabled, interactive and sonic.
New campaign: Guinness
05 Oct 2005
Guinness is to reintroduce its award-winning 'Good things come to those who wait' strapline with a TV ad that breaks this week.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
