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Guinness has launched an augmented reality Facebook app, which pours and shares a virtual pint...Visitors to the Guinness Facebook page can use the app, created by Geronimo, to pour themselves a ... the "friendliest" day of the year. Dawn Topham, senior brand manager at Diageo Guinness Continental Europe said: "Guinness is an iconic brand synonymous with St. Patrick's Day, so we wanted to drive fun brand interaction ...
LONDON - Guinness is using direct mail and email to drive traffic to its website as part of a...today, to promote a new game on guinness.com. The game, 'Summer Fling', is a Frisbee-type game between ... top prize of a a fridge packed with Guinness Draught in cans. It was created by Carlson Digital, the interactive arm of Carlson Marketing Group. The mailer and email are going out to existing Guinness ...
LONDON - Guinness World Records has signed a deal with Joost, the internet TV service...Initially about 35 hours of the UK show, Ultimate Guinness World Records , will be available to Joost globally. Additional content will be added each month, with Guinness World Records controlling ... and is available to users for free. Ryan Tunstall, IT operations director for Guinness World Records, said ...
in Dublin, which has been the focal point of the Guinness brand for almost 250 years....following an operations review announced on Monday by Guinness parent company Diageo, although a final ... of the River Liffey, after the closure of its Guinness Park Royal brewery in West London. This was followed by an advertising campaign promoting the fact that all Guinness consumed in the UK was produced in the Dublin plant ...
LONDON - Good things come to those who wait, and it appears that Guinness drinkers will have...Although the technology is in the development stage, Guinness has made no plans to develop it any ... increase Guinness's share in the flagging beer market. It would no longer take one minute 59 seconds ... faster pint comes as Guinness launches its new TV advertising campaign. It depicts a hurling player ...
LONDON - Diageo-owned stout brand Guinness is using a pre-Christmas mailer, through Tullo Marshall...Guinness is sending out a box of magic tricks, labelled Pure Magic, to customers, encouraging them to "Put the magic back into Christmas" and aiming to appeal to Guinness drinkers' sense of humour. The box will contain magic tricks involving a glass of Guinness. One of the tricks is four matchsticks ...
LONDON - A two-pronged Christmas direct mail campaign for Guinness is encouraging consumers to find...Tullo Marshall Warren is targeting Guinness relationship marketing programme members with two mailpacks -- one for regular and one for less frequent Guinness drinkers. The pack for regular drinkers includes an exclusive Guinness stuffing recipe and a Guinness-branded chef's hat to help them look the part ...
LONDON - Guinness is rolling out a £2m nationwide marketing campaign to promote 'the black stuff...activity. The TV ad, entitled taste , emphasises the unique taste and quality of Guinness, and is set ... , and genius , being poured into a pint of Guinness. As the shot widens in the final scene, the words mix to form a perfectly poured pint of Guinness. Steve Hamilton, Guinness senior brand manager at Diageo GB ...
DUBLIN - The iconic Guinness 'Anticipation' ad featuring the dancing man is to make a comeback...The 'Anticipation' ad, sees Irish actor Joe McKinney dancing round a pint of Guinness as he waits for his pint to settle. First screened in 1994 it became one of the most famous Guinness ads ... . To mark the 250th birthday of the original Guinness drink the ad will be screened across Ireland ...
LONDON - Guinness has launched a digital campaign to boost awareness of St Patrick's Day, inviting...The pictures are entered into an online gallery called Guinness Grin, and voted on by members of the public. The best photo will be displayed at the Guinness Storehouse in Dublin for two weeks in April. The Guinness Facebook fan site includes a 'how to' video about the do's and don't's of getting a Guinness Grin ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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