05 Aug 2010
| by Sara Kimberley
Diageo has appointed Tullo Marshall Warren to handle the Guinness relationship marketing...The agency won the business after a competitive pitch against the Guinness roster agency RMG Target, which is based in Ireland.
Guinness is looking to ramp up its relationship marketing activity ...
started in 2002. The agency has handled direct work for Guinness in addition to work on Gordon's gin ...
01 Jul 2009
| by Kate Nettleton
LONDON - Guinness is launching its first global advertising campaign, to celebrate its 250th...of the brewery Arthur Guinness, through a global toast to the Irishman. What begins as a toast in a traditional ...
, with Guinness drinkers toasting anything from "farmers" to "llamas" as the Chinese whisper effect takes hold ...
promotion that will encourage Guinness drinkers to celebrate "Arthur's day" on 24 September, with events ...
06 Feb 2012
| by Sarah Shearman
Guinness Storehouse brewery visitor attraction in Dublin....against eight undisclosed agencies.
Guinness will launch the experience on St Patrick's Day (17 March ...
.
According to Diageo, the Guinness Storehouse is Ireland's most popular tourist attraction. It was originally ...
Guinness campaign in conjunction with the Storehouse, which invited people to upload pictures ...
17 Sep 2010
| by Maisie McCabe
A new ad for the Nokia N8 using a CellScope microscope has set a Guinness World Record
24 May 2012
| by Sara Kimberley
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its...handles the Guinness UK digital and direct business.
Abbott Mead Vickers BBDO, the brand's global ...
launched Guinness' first-ever iAd campaign. The ad began with a narrator promising to show the user where ...
a drink in a noisy pub by selecting an image of how many pints of Guinness they wanted to order from ...
28 Jan 2011
The Diageo brand Guinness has signed a commercial deal to become the official beer partner
06 Mar 2012
| by Matthew Chapman
Guinness is encouraging men to "round up their mates" for St Patrick's Day with an online campaign...that serves Guinness.
The 30-second trailer directs people to the full-length film on YouTube.
The brand is also attempting to set a Guinness World Record for 'The Friendliest Day of the Year' by encouraging ...
promoted on the Guinness Facebook page .
Follow Matthew Chapman at @mattchapmanUK ...
16 Dec 2010
| by Sara Kimberley
Guinness is launching its latest TV ad tomorrow featuring clouds of the black stuff swirling...appointed Tullo Marshall Warren to handle the Guinness relationship marketing and digital engagement account.
The agency won the business after a competitive pitch against the Guinness roster agency RMG ...
18 May 2012
| by Sara Kimberley
Charity One Life is launching a campaign to support its Guinness World Record attempt
08 Mar 2011
| by Sara Kimberley
Guinness is launching an online ad campaign educating men about how to prepare for St Patrick's Day.
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