17 Feb 2012
| by Gemma Charles
Guinness is aiming to engage hundreds of thousands of consumers around the world by attempting...To take part in setting this world record, fans of St Patrick s Day and Guinness-drinkers will be able to make an online pledge via Facebook or www.guinness.com or join a St Patrick s Day party ...
Patrick s Day (17 March), GWR adjudicators will be stationed at Guinness events around the globe to count ...
19 May 2010
| by Sara Kimberley
LONDON - Guinness has struck the first ever brand partnership with leading band Snow Patrol, giving...Through the partnership, Guinness will have access to all of Snow Patrol's recorded and live ...
will be seeded to Guinness and Snow Patrol fans via Facebook, while a radio campaign will give consumers ...
acts via the Guinness and Snow Patrol Facebook pages. Snow Patrol's drummer Jonny Quinn said: "SO ...
02 May 2011
| by Sarah Shearman
Diageo GB's first iAd, launching tomorrow (3 May), will promote the Guinness 'More Life in the Dark...in a noisy bar by selecting an image of how many pints of Guinness they want to show to the bar staff.
The ad also invites users to sign up to Guinness communications to keep up to date with brand promotions.
Guinness will be rolling out a promotional video, created by TMW, to demonstrate how to engage with the iAd ...
26 Aug 2009
| by Gemma Charles
to mark the 250th anniversary of the stout's founder, Arthur Guinness, signing the lease on the St James.... Guinness is bidding to get one million extra pints of the stout sold on the day. ...
23 Sep 2009
| by Gemma Charles
LONDON - Diageo is revamping the primary and outer packaging of its Guinness Draught in a Can...The redesigned pack features an Arthur Guinness' seal of approval' signature and a clear draught' message under the brand name to differentiate from other variants in the Guinness portfolio ...
Christmas push behind the stout brand. Guinness is outperforming the beer market by 9% in volume and 4 ...
04 Feb 2011
| by Gemma Charles
to the role of global brand director for Guinness....brands including Bud, Carlsberg and Harp in 2010.
He also led the Guinness 250th celebration in 2009 ...
whisk(e)y within Diageo and Guinness is the company s biggest global beer brand.
Duffy said: "The ...
on his great leadership skills and I am confident he will lead Guinness on the next stage of its ...
27 May 2010
| by Alex Brownsell
LONDON - Guinness is to launch the Bring It To Life Awards, a social entrepreneurship programme.... Applications can be made at Unltd.org.uk/guinness-bring-it-to-life-awards from 27 May until 23 July ...
social entrepreneurs, and UK-based voluntary body, Rathbone. Paul Cornell, Guinness marketing manager, said: "The awards bring to life the philanthropic legacy of Arthur Guinness and aim to have a long ...
21 Jan 2011
| by John Reynolds
Diageo brand Guinness has signed a commercial deal to become the official beer partner of the RBS...-year-old tournament has signed an official beer partner.
Guinness already has a long ...
, until it was replaced by Aviva .
Guinness also has existing sponsorship deals with the respective ...
11 Dec 2009
| by Amy Golding
LONDON - Starbucks has set a new Guinness World Record for the 'Most Nations in an Online Sing
01 Jul 2009
| by Gemma Charles
LONDON - Guinness is launching its first global advertising campaign to celebrate the 250th...on his pint glass and raises his glass to toast its founder, Arthur Guinness. Another person hears ...
beer named Guinness'. A second humorous version of the ad sees the toast To Arthur' become ...
an extravagant consumer promotion - offering Guinness drinkers the chance to travel into space courtesy ...