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NEW MEDIA CHOICE: GUINNESS

Site: Guinness...Site: Guinness Where to find it: www.guinness.com We re always told the black stuff tastes better across the water. Fortunately the Guinness internet experience is the full pint from wherever you access it. And if some of the pages take too long to download, Guinness has ...

Guinness launches campaign

Guinness this week launches an inaugural pounds 2m TV and poster campaign for its Guinness Draught...Guinness this week launches an inaugural pounds 2m TV and poster campaign for its Guinness ... regular Guinness falls on his back, to a voice-over that says New Guinness Extra Cold Served at four degrees, it s Guinness but just that little bit cooler . ...

Guinness chief exits

Guinness Brewing s marketing controller for ales, Jason Nicholas, is to leave the company...Guinness Brewing s marketing controller for ales, Jason Nicholas, is to leave the company ... Ale in Guinness s bid to grab a bigger share of the hybrid ale sector. During his nine years at Guinness, Nicholas was also responsible for managing Draught Guinness, which is currently enjoying its ...

Guinness Brewing Worldwide

Guinness Brewing Worldwide lifts the lid on its latest Asia Pacific advertising this week...Guinness Brewing Worldwide lifts the lid on its latest Asia Pacific advertising this week. The campaign, through Ogilvy & Mather AsiaPacific, sets out to portray the distinction between ordinary drinkers and Guinness drinkers. The original advertising concept was created by the Ogilvy & Mather ...

New campaign: Guinness

Guinness is to reintroduce its award-winning 'Good things come to those who wait' strapline with a...The £5m campaign, which is intended to mark 50 years of Guinness advertising, is based around ... men are drinking Guinness. The ad shows them devolving into prehistoric figures, mammals ... with the well-known strapline and shot of a pint of Guinness. The activity is intended to support the brand ...

Guinness selects AIM

Guinness Ireland has handed its pounds 10m centralised media account to All Ireland Media (AIM), a...Guinness Ireland has handed its pounds 10m centralised media account to All Ireland Media (AIM ... to pitch for the account, and The Network, which handles media buying for Guinness UK. The creative, by HHCL s Bier and Stonehouse cider. No one at Guinness Ireland or AIM was available for comment. ...

Guinness plans global streamlining.

Guinness Global Brewing is restructuring its marketing operations to shift the focus to developing...Guinness Global Brewing is restructuring its marketing operations to shift the focus ... will mean redundancies among Guinness s worldwide staff, although no figure has yet been revealed ... . Until now Guinness has operated six regional hubs, with marketers in each responsible for all aspects ...

Guinness Brewing GB

Guinness Brewing GB starts its St Patrick s Day advertising push on February 24 with a series...Guinness Brewing GB starts its St Patrick s Day advertising push on February 24 with a series of ads running until March 17. The Ogilvy s Day. Most cannot answer the questions but the ads urge them to celebrate with a drink anyway. Guinness is planning a pounds 5m spend around the day. ...

Guinness in pack redesign

Diageo is revamping the primary and outer packaging for its Guinness Draught cans as it seeks...The redesigned pack will feature a 'seal of approval' signature by Arthur Guinness, and a 'draught' message under the brand name to differentiate it from other variants. The can also carries a three ... to serve the beer. Guinness is outperforming the beer market in the off-trade by 9% in volume and 4 ...

Guinness seeks consumer chief

Guinness Brewing Worldwide is recruiting a senior marketer to join its core marketing team...Guinness Brewing Worldwide is recruiting a senior marketer to join its core marketing team and take global responsibility for consumer-based research and planning across the brewer s six ... salary of pounds 100,000, reports directly to Guinness Brewing Worldwide marketing director, Nick ...

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