03 Dec 1998
| by MARK BISHOP, Manager of online services
Site: Guinness...Site: Guinness
Where to find it: www.guinness.com
We re always told the black stuff tastes better across the water.
Fortunately the Guinness internet experience is the full pint from
wherever you access it.
And if some of the pages take too long to download, Guinness has ...
24 Jun 1999
| by STEVE BELL
Guinness this week launches an inaugural pounds 2m TV and poster
campaign for its Guinness Draught...Guinness this week launches an inaugural pounds 2m TV and poster
campaign for its Guinness ...
regular Guinness falls on his back, to a voice-over that says
New Guinness Extra Cold Served at four degrees, it s Guinness but just
that little bit cooler .
...
11 Sep 1997
| by ANNE-MARIE CRAWFORD
Guinness Brewing s marketing controller for ales, Jason Nicholas,
is to leave the company...Guinness Brewing s marketing controller for ales, Jason Nicholas,
is to leave the company ...
Ale in Guinness s bid to grab a bigger share of the
hybrid ale sector.
During his nine years at Guinness, Nicholas was also responsible for
managing Draught Guinness, which is currently enjoying its ...
16 Oct 1997
| by JEREMY BULLMORE, a non-executive direct
Guinness Brewing Worldwide lifts the lid on its latest Asia Pacific
advertising this week...Guinness Brewing Worldwide lifts the lid on its latest Asia Pacific
advertising this week. The campaign, through Ogilvy & Mather
AsiaPacific, sets out to portray the distinction between ordinary
drinkers and Guinness drinkers. The original advertising concept was
created by the Ogilvy & Mather ...
05 Oct 2005
Guinness is to reintroduce its award-winning 'Good things come to those who wait' strapline with a...The £5m campaign, which is intended to mark 50 years of Guinness
advertising, is based around ...
men are drinking Guinness. The ad shows them devolving into
prehistoric figures, mammals ...
with
the well-known strapline and shot of a pint of Guinness. The activity is
intended to support the brand ...
04 Sep 1997
| by JANE BAINBRIDGE
Guinness Ireland has handed its pounds 10m centralised media
account to All Ireland Media (AIM), a...Guinness Ireland has handed its pounds 10m centralised media
account to All Ireland Media (AIM ...
to pitch for the account, and The Network, which handles
media buying for Guinness UK. The creative, by HHCL s Bier and Stonehouse cider.
No one at Guinness Ireland or AIM was available for comment.
...
17 Jun 1999
| by LISA CAMPBELL
Guinness Global Brewing is restructuring its marketing operations
to shift the focus to developing...Guinness Global Brewing is restructuring its marketing operations
to shift the focus ...
will mean redundancies among Guinness s worldwide staff,
although no figure has yet been revealed ...
.
Until now Guinness has operated six regional hubs, with marketers in
each responsible for all aspects ...
20 Feb 1997
| by WINSTON FLETCHER, chairman of Delaney F
Guinness Brewing GB starts its St Patrick s Day advertising push on
February 24 with a series...Guinness Brewing GB starts its St Patrick s Day advertising push on
February 24 with a series of ads running until March 17. The Ogilvy s
Day. Most cannot answer the questions but the ads urge them to celebrate
with a drink anyway. Guinness is planning a pounds 5m spend around the
day.
...
29 Sep 2009
Diageo is revamping the primary and outer packaging for its Guinness Draught cans as it seeks...The redesigned pack will feature a 'seal of approval' signature by
Arthur Guinness, and a 'draught' message under the brand name to
differentiate it from other variants. The can also carries a three ...
to serve the beer. Guinness is outperforming the beer market in the off-trade by 9% in
volume and 4 ...
20 Mar 1997
| by JANE BAINBRIDGE
Guinness Brewing Worldwide is recruiting a senior marketer to join
its core marketing team...Guinness Brewing Worldwide is recruiting a senior marketer to join
its core marketing team and take global responsibility for
consumer-based research and planning across the brewer s six ...
salary
of pounds 100,000, reports directly to Guinness Brewing Worldwide
marketing director, Nick ...