tournament have given Guinness a strong start to the brand's 250th anniversary year. Guinness' most recent ... happens inside a pint of Guinness. First aired on 26 February, the ad is an update of the campaign ... of the Guinness brand in the run-up to St Patrick's Day on 17 March. The accompanying BrandIndex chart suggests ...
Carat reappointed to Guinness task...Guinness UDV has reappointed Carat to its £65m planning and buying account after asking ... last year. Guinness UDV client director at Carat, Dan Benedict, said: "We look forward to further consolidating the positions of the Guinness UDV portfolio." Carat's work with the group ...
. However, the alcoholic brand with possibly the most unforgettable advertising campaigns is Guinness. Brand awareness for Guinness has been developed through numerous means, including heavyweight sports ... "Surfer" campaign, the Guinness ads have showcased the Diageo-owned drinks brand's famous slogan: "Good ...
Guinness will continue to sponsor the rugby coverage on TalkSport radio after signing a six...games, the deal also includes Guinness branded coverage of the autumn internationals and Six Nations fixtures, and a Guinness branded feature during the station's Sunday Session programme. TalkSport sales ...
ITV has signed a deal with Premier Rugby and Guinness to broadcast a new weekly Guinness...The hour-long Guinness Premiership highlights will air on ITV4 at 6.30pm on Sundays, covering all 22 rounds of the new season, the Guinness Premiership semi-final and final. The show will be repeated on ITV1 on Tuesday nights. Lee Bailey, sponsorship manager for Guinness, said: "The popularity ...
for me by being part of the team that produced the Guinness Rugby World Cup TV plan. The Guinness ... Guinness and rugby synonymous in consumers’ minds. Clearly, the aim of each TV plan is to align the right ... receptive. Our difficulty was in working out how to communicate heavily with the Guinness consumer at a ...
out drinking a lot and play golf; they all drink Guinness and can sing; everyone knows – and is nice ... of Starcom Mediavest, doesn't drink Guinness or play much golf. ...
MEDIA STRATEGY: Guinness Rugby World Cup TV campaign...Guinness has dazzled plenty of audiences with its fancy ads over the years, writes Ian Quinn ... rival advertisers seeking to cash in on the Rugby World Cup. Privately, Guinness directors may well ... it Travelex was none too happy with the ads, masterminded by Carat and Abbot Mead Vickers, which Guinness ...
to boost its sponsorship exposure with a stronger terrestrial broadcast window for the Guinness Premiership..... Premier Rugby is about to start the renegotiating process with main sponsor Guinness, whose current deal ...
The Hammersmith Apollo banner (30m x 8m) is next to the elevated section of the A4 at Hammersmith. It launched with a Sky+ campaign booked through IPM and runs until Sunday. Clear Channel has also been granted planning permission for an architect-designed tower on The Guinness Trust land in Hammersmith. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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