14 Feb 1997
| by BERNARD INGHAM, who writes for the Expr
of the Guinness award for best black and
white photography at the 1996 British Picture Editor s Awards...PR Week photographer Stewart Goldstein of Eye Catchers Press was
last week voted the winner of the Guinness award for best black and
white photography at the 1996 British Picture Editor s Awards. The
winning picture of workers for Southern Water preparing Brighton s
Victorian sewer system for guided ...
03 Jul 2007
| by Joanna Bowery
its sales. Guinness is revered for its innovative advertising. From the surfers to its evolution.... Although Guinness has maintained its lead over rivals including Murphy s and Beamish, the traditional ...
a series of quirky movements while a pint settles. Whether brand extensions such as Guinness-flavoured bread and limited-edition Guinness Marmite are enough to drive trial among younger consumers remains ...
22 Nov 2007
| by Noel Bussey
LONDON - Saatchi & Saatchi Worldwide and BBDO are going head-to-head in a pitch for a Guinness...it will celebrate in December 2009. The global Guinness account is shared between the networks, with Saatchis ...
. Jonnie Cahill, the global marketing manager for Guinness, said: We re currently looking at a number ...
whether the pitch will lead to a bigger global pitch for the entire Guinness account, but senior Diageo ...
31 May 2007
| by Kunal Dutta
for Guinness..... The review is being run direct out of Guinness s Dublin head office. Up until now, digital duties for Guinness have been assigned to Diageo roster agencies on a region-by-region basis. The brand is now looking ...
30 May 2007
| by Gareth Jones
LONDON - Guinness is reviewing its global digital advertising account, which is currently split...about the brief, which comprises online advertising in multiple international territories. Guinness ...
with the web and interactive TV advertising ahead of plans to increase its digital marketing spend. Guinness ...
waiting for a pint of Guinness to settle. Guinness was unavailable to comment. ...
16 May 1997
| by JOHN-PIERRE JOYCE
Food and drinks giants Grand Metropolitan and Guinness have drafted
in Brunswick to handle PR work...Food and drinks giants Grand Metropolitan and Guinness have drafted
in Brunswick to handle PR ...
GrandMet s retained
adviser for the last 18 months. Parker also has a relationship with
Guinness dating back to its takeover of Bell s in 1985.
The PR departments at GrandMet and Guinness are also ...
08 Jan 1999
| by JULIETTE GARSIDE
Guinness is to hold a pitch for a consumer agency to handle its PR
across Britain....Guinness is to hold a pitch for a consumer agency to handle its PR
across Britain.
Guinness GB, which covers England, Scotland and Wales, intends to
recruit the agency as part of an overhaul of its consumer PR operation
designed to bring in more external advice. The pitch for Guinness ...
12 Sep 2008
| by Staff
LONDON - A new ad for Guinness, made for the African market, is now being shown in Ireland, home...' strategy. The ad illustrates an apocryphal story that Guinness is made by capturing the power of a raging tornado. A spokeman for Saatchis said: "Tornado is so impactful that, for the first time, a Guinness ...
the 250th anniversary of the Guinness brand. ...
12 Apr 1996
| by JEREMY SLATER
Client: Guinness
PR team: In-house
Campaign: Guinness Ingenuity Awards for Pub Theatre 1996...Client: Guinness
PR team: In-house
Campaign: Guinness Ingenuity Awards for Pub Theatre 1996
Timescale: September 1995 - January 1996
Budget: pounds 70,000
Early last year Guinness public ...
.
Tactics
The Guinness Ingenuity Awards for Pub Theatre were launched in September
1995 with a ...
16 Sep 2008
| by Staff
LONDON - Irish International BBDO has produced an ad celebrating 250 years of Guinness....The ad uses the strapline "17.59. It's Guinness Time" which is designed to have a double meaning. The beer was first brewed in Dublin in the year 1759, and 17.59pm is a key time for sales of the stout, according to the agency. The ad was trailed on Facebook and will show during tonight's UEFA ...