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NEWS IN BRIEF: Tesco, Shell, Guinness sign up

Tesco, Shell, Guinness and nine other leading brands have signed up to a scheme that aims

Guinness UDV reviews £10m CRM account

LONDON - Guinness UDV is reviewing its 10m relationship marketing account, and has asked its...Marketing development manager Hayley Davis said the reviewed roster would be announced in March, as well as an agency for all existing relationship marketing programmes on the brands owned by Guinness UDV in the UK by July. "This is the first time we have conducted a review of this marketplace ...

REVIEW: Marketing and advertising news in the week’s press

Julian Spooner, the marketing director for Guinness Brewing in the UK, is leaving to become...Julian Spooner, the marketing director for Guinness Brewing in the UK, is leaving to become operations director on the board of Guinness Africa, a region which includes its third-largest global ... of Abbott Mead Vickers BBDO to the pounds 12 million Draught Guinness account earlier this year, has ...

The Screen test - Campaign Screen's international ad picks 18-1-2002

Comfort, Guinness, Pilsner Urquell, Ikea and Levi's...: Franz Lustig. Post-production: Das Werk. Guinness - 'Chipper' and 'Game' Rob ... and smell the Guinness in the air. A true celebration of life. Agency: HHCL & Partners. Creative ...

After delay Sainsbury's names Nelson as marketing chief

LONDON - Sainsbury's today named Stephen Nelson, a former managing director of Guinness GB, as its..., including commercial director and later managing director of Guinness GB. Nelson also held several trading ...

Diageo profits rise 6%

Diageo, whose brands include Guinness, Johnnie Walker and Smirnoff, has reported an operating

Marketing Technique: Customer Magazines - In Practice/Titles on the write track/Companies ranging from banks to brewers are making more use of customer magazines in an effort to increase brand awareness and offer added value to consumers. Robin Cobb repor

One of the breeziest of recently launched customer magazines is The Buzz, produced for Guinness...One of the breeziest of recently launched customer magazines is The Buzz, produced for Guinness ... of them individually owned and operated, says Stephen Lombard, Guinness retail development controller ... understanding they had of contemporary Ireland. Axon editorial director Paul Keers says: Guinness ...

MARKETING MIX - That was the week that was

; Guinness hands its pounds 7m ad account to Ogilvy & Mather....and services; Guinness hands its pounds 7m ad account to Ogilvy Evian announces a substantial hike in UK ...

The Week: People News - Arc hires Parkman/Marr

accounts including HBOS, Guinness and Argos, and joins after four years in Sydney working for The Campaign

ADVERTISING & PROMOTION: Ad award shortlist

(Little girl on potty), BT (Hugh Laurie), Guinness (Statistics), Nike (Good vs evil), Peugeot (Search...Organisers of this year s National Television Awards, which are to include ads for the first time, have drawn up a shortlist of the 12 commercials viewers will be asked to vote on. The ads are: Andrex (Little girl on potty), BT (Hugh Laurie), Guinness (Statistics), Nike (Good vs evil), Peugeot ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.