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Aviva replaces Guinness as £20m Premiership Rugby sponsor

Aviva has replaced Guinness as the title sponsor of Premiership Rugby, having agreed a £20m four...of rugby players to take up the sport." Guinness replaced Zurich as title sponsor of Premiership Rugby ...

IRELAND: Irish TV's power base - Guinness may have lost the war of wills with RTE, but the TV

Ireland without Guinness? It seems unthinkable. So, when Guinness pulled its advertising from...Ireland without Guinness? It seems unthinkable. So, when Guinness pulled its advertising from ... across the Irish sea. Guinness boycott of RTE continued for six months in a bold attempt to hold out ... that even a client as high profile as Guinness has little clout. Guinness advertising has just returned ...

St Patrick's greatest hits: the UK's favourite Irish brands

LONDON - UK consumers have voted Guinness as their favourite Irish brand for the second year...The survey, commissioned by Eulogy, spanned 2,111 UK consumers and saw Guinness emerge with 18 ... %) in second place. Guinness was the most popular Irish brand for just 11% of consumers in this demographic. Diageo GB is promoting Guinness in pubs through point-of-sale activity including Shamrock based hats ...

REVIEW: Marketing and advertising news in the week’s press

Julian Spooner, the marketing director for Guinness Brewing in the UK, is leaving to become...Julian Spooner, the marketing director for Guinness Brewing in the UK, is leaving to become operations director on the board of Guinness Africa, a region which includes its third-largest global ... of Abbott Mead Vickers BBDO to the pounds 12 million Draught Guinness account earlier this year, has ...

Private View: Darren Bailes and John O'Hagan

, Anchor, New Look, Guinness, ING Direct and Wall's..... But not great. Guinness iAd. Last time I did this column, I wrote about Guinness work. Ilovedarrenbailes ... for Guinness. It's called "iAd". Why? I don't know. It tells me nothing about the app. And it's a pain ... sliding by the window and just some time to think. Born in Ireland, I do love Guinness, taught by my ...

NEW MEDIA: BRIEFS

Guinness has added two sections to its web site to help customers find new pubs and Guinness...Guinness has added two sections to its web site to help customers find new pubs and Guinness outlets locally and nationwide. The Little black book of pubs lets visitors search for pubs by region ... by Circle.com. The main web address is www.guinness.com. Furniture Online has enlisted ...

ESPN offers rugby clubs chance of discounted Nike kit

of live Guinness Premiership rugby.

Marketing Technique: Customer Magazines - In Practice/Titles on the write track/Companies ranging from banks to brewers are making more use of customer magazines in an effort to increase brand awareness and offer added value to consumers. Robin Cobb repor

One of the breeziest of recently launched customer magazines is The Buzz, produced for Guinness...One of the breeziest of recently launched customer magazines is The Buzz, produced for Guinness ... of them individually owned and operated, says Stephen Lombard, Guinness retail development controller ... understanding they had of contemporary Ireland. Axon editorial director Paul Keers says: Guinness ...

The Week: Advertising News - Diageo may back Olympics

Diageo, the owner of brands including Smirnoff and Guinness, is in talks to become a tier

THIS WEEK: Ryanair has signed up Jaguar ...

to advertisers, and Guinness is said to be interested in the concept....aircraft to advertisers, and Guinness is said to be interested in the concept. ...

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