Mark Ritson on Branding: Gillette's razor-sharp strategy
24 Jun 2009 | by Mark Ritson
of the brands linked to the hottest TV series of 2009 - HBO's True Blood. Its tie-in campaign shows a vampire ...
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Oxfam drops Sex and the City star after Israeli beauty ads
20 Aug 2009 | by Hadassah Nymark
LONDON - Kristin Davis, one of the stars of hit HBO series Sex and the City, has been dropped
Mark Kleinman on marketing and the City: Alliance Boots' big gamble
16 Jun 2009 | by Mark Kleinman
The chemist's decision to install former HBOS chief Andy Hornby is a potentially risky move...unceremonious departure from the wreckage of the banking industry, the former HBOS chief executive is planning ... that sent HBOS to the brink. Rather, it was the bank's apparently obsessive zeal for lending ... ' Treasury spokesman in the House of Lords, accused Boots' owner of failing to learn the lessons of HBOS ...
Alliance Boots appoints ex HBOS head Andy Hornby as chief executive
08 Jun 2009 | by Staff
LONDON - Andy Hornby, who was CEO of HBOS until it was taken over by Lloyds Banking Group...of its clothing business George. He later lead the retail divisions of Halifax and then HBOS, before ...
And in the real world... Boots, Apple, European elections and more
08 Jun 2009
for the demise of HBOS, is taking on the role of chief executive at Boots. Alliance Boots confirmed today that he ...
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
meltdown, having merged with the toxic asset-ridden HBOS last September. Gilbert, the former marketing ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
with British Gas'. Vlemmiks had previously worked for HBOS, where he was head of marketing across a portfolio ...
City Republic: Intervention is the order of the day
01 Dec 2008 | by Stephen Foster
need, as we ve seen with Lloyds TSB and HBOS, although the Commission is a bit stickier about them than ...
The Week in marketing: 4 November 2008
04 Nov 2008 | by Staff
to rebrand Lloyds TSB has announced that it will rebrand to Lloyds Banking Group once its merger with HBOS ... of the HBOS brands, or even the HBOS brand itself. The announcement follows rumours of a rival bid for HBOS ...
Roger Federer plays comedian in Nike ad
03 Jul 2008 | by Ed Kemp
Nike's tennis ad features comedian Rhys Darby, who plays Murray the band manager in cult HBO comedy show Flight of the Conchords , which airs on BBC Four in the UK. In the ad, Darby plays the coach who keeps Federer on his game by testing him when he least expects it. The coach strikes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
