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British Airways: building a brand, from the inside out

that the group took over HBOS mid-sponsorship has made this objective even more important. 'It gives members ...

Lowe signs Huge deal to better serve Unilever

PepsiCo, Ikea, Reuters and HBO. It was bought by IPG in 2008. Huge's tie-up with Lowe will help its ...

And in the real world... M&S, Jaguar Land Rover, Google, Disney and more

. Halifax, which was subsumed into LBG as part of the HBOS takeover, currently has 300 counters in estate ...

And in the real world... Glaxo, Lloyds, PepsiCo, BMW and more

HBOS last year. Source: The Times PepsiCo is close to securing control of the two largest American ...

1HQ hires Connell as head of client development

development. Her previous clients include Coca-Cola, Cadbury Schweppes, HBOS, GlaxoSmithKline and General ...

Mark Ritson on Branding: Gillette's razor-sharp strategy

of the brands linked to the hottest TV series of 2009 - HBO's True Blood. Its tie-in campaign shows a vampire ...

And in the real world... Boots, Apple, European elections and more

for the demise of HBOS, is taking on the role of chief executive at Boots. Alliance Boots confirmed today that he ...

Power 100 Marketers of 2008: 1-50

director. 29. Philip Hanson, HBOS B They may continue to rate highly in lists of the most irritating ... director's role at HBOS. It remains to be seen how Halifax's advertising review will affect its future ...

Power 100 Marketers of 2008: 51-100

in his modest ranking in our power parade. He joined HSBC in 2005 from rival HBOS, where he was head ... as head of marketing communications, prior to its merger with Bank of Scotland to create HBOS. Pub trivia ...

The Work: Private view

I think you got the latest episode of the HBO show Entourage in Blighty, and right now, I feel like the audience in the Cannes showing of Medellin. I've got an Xbox (4) spot, which has people with boxes for heads going to a therapist who makes the boxes explode to reveal a human face. It finishes ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.