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Government focuses on growth in new cross-Whitehall marketing strategy

the controversial HS2 high-speed rail link. Further investment will be made in the Think road-safety campaign ...

LG Mobile targets style-conscious consumers

by brand activation agency MWorks. Korea-based HS Ad is LG's global creative agency and is responsible ...

Eurostar to reposition as gateway to Continent

since 2007, when it marked the launch of High Speed 1 (HS1) services from its new hub at St Pancras ...

Honda hires Amplify for CR-Z sports hybrid brief

relationship marketing push by agency HS P targeting affluent consumers. Honda also hired ad agency Grey ...

Sony appoints HS&P and Live & Breathe to retail marketing account

LONDON - Sony UK has appointed HS&P and Live & Breathe to handle its below-the-line retail...relationships. HS P and Live Breathe jointly pitched and have picked up the account as a partnership ...

Sony hires agency for CRM account

LONDON - Sony UK has appointed HS&P to manage its Customer Relationship Management (CRM) activity...HS P, which specialises in relationship marketing, will work on the newly-created account comprising of online and offline CRM activity across Sony's UK consumer electronics division. Andy Hazel ... . HS P recently merged with digital agency Crayon to enable the agency to have a wider digital offering ...

Honda mounts direct campaign for last 100 cars in the S2000 range

The direct campaign, created by HS P, highlights to drivers that the model represents the last 100 cars of its kind. The target audiences for the mail packs are those that have expressed an interest in the model, existing customers who are currently driving the S2000 and those who are currently driving a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.