Firms can use loyalty schemes to gain data and reward customers in a downturn
05 Aug 2008 | by Nicola Clark
of the Loyalty Practice, a division of relationship marketing agency HS P. 'Discounting is a slippery slope ...
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Opinion: More than a one-night stand
21 Aug 2008 | by Louise Isaacs
out the downturn, argues Louise Isaacs, head of the loyalty practice at HS&P
Direct choice: Seat
05 Aug 2008 | by Andy Barwood, Creative director, HS&P
During these times of financial uncertainty, people are looking for a good deal, especially when buying a car. So when the new Seat pack promised 'mind-blowing offers across the range', it got my attention immediately.
Direct brief: Campaign launch by Honda
08 Jul 2008
and online activity, created by HS&P, will target couples, families and company-car buyers, encouraging
Honda campaign invites prospects for drive in the country
02 Jul 2008 | by Staff
of the decision-maker's family can enjoy spa treatments, golf lessons and an F1 simulator. HS P has previously ... director at HS P, said: "People's weekend time is precious and this is especially the case with families ...
Death of the account handler?
11 Jun 2008 | by Mark Runacus
Mark Runacus, chief strategy officer at HS&P....new role in the agency sector and there were certainly no planners in the days of Mad Men'. At HS P ...
Opinion: Marketer's diary
13 May 2008
20 May: Marks & Spencer announces its preliminary results. 20-24 May: HS Chelsea Flower Show, Royal Hospital, London SW3. 21 May: UEFA Champions League Final, Luzhniki Stadium, Moscow. 22 May: ISP Awards, InterContinental Hotel, Park Lane, London W1. 22 May: Aerial Awards for Radio ...
Campaign Annual 2007: Top 10 Worst Celeb Ads
14 Dec 2007
with the inclusion of Jason Donovan in the retailer's idents for I'm A Celebrity ... Get Me Out Of Here! 3. HS ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
