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Sony hires agency for CRM account

LONDON - Sony UK has appointed HS&P to manage its Customer Relationship Management (CRM) activity...HS P, which specialises in relationship marketing, will work on the newly-created account comprising of online and offline CRM activity across Sony's UK consumer electronics division. Andy Hazel ... . HS P recently merged with digital agency Crayon to enable the agency to have a wider digital offering ...

Opinion: More than a one-night stand

out the downturn, argues Louise Isaacs, head of the loyalty practice at HS&P

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.