Firms can use loyalty schemes to gain data and reward customers in a downturn
05 Aug 2008 | by Nicola Clark
of the Loyalty Practice, a division of relationship marketing agency HS P. 'Discounting is a slippery slope ...
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UK creative team triumphs in European ad awards
14 May 2010 | by Ian Darby
Churches of HS P, after being named the top two teams in the Newspaper Society's "The Wanted Ads Young Team ...
EDITORIAL: Battling the ’istory of an old campaign
16 Jan 1998 | by DOMINIC MILLS
by Essex girls, but which Mellors Reay s dropped Hs....Brands can sometimes by cursed by past advertising. Take Campari, the drink once so beloved by Essex girls, but which Mellors Reay s dropped Hs. Good luck to Tim Mellors. He ll need all his creative powers - and probably a lot of time - to revive a name timelocked in the 70s, and extend its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
