Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new premium product called British Farmers Loaf.
Click on a filter below to refine your search.
Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman, head of technology, travel & retail, Ipsos Loyalty, and Claire Emes, head of trends & insight, Ipsos
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new premium product called British Farmers Loaf.
Look What We Found!, the ready-meal and soups range from the creators of the Phileas Fogg snack brand, has released its first national campaign.
Andrew Gowers, the former Financial Times editor, is joining the investment banking trade body, Association for Financial Markets in Europe (AFME), as strategic comms consultant.
Ugg Australia, the shoe brand, is holding a review of its media planning and buying.
Air France and KLM Royal Dutch Airlines are targeting the African and Chinese communities in the UK in a bid to attract people visiting friends and relatives abroad.
Ian Rowden, the newly installed chief marketing officer of the Virgin Group, today (8 September) said he would be looking to strengthen the existing Virgin brands and assess appropriate global markets.
Diageo is to strip a layer of management from its European operations in a cost-cutting exercise that is likely to result in the abolition of its UK marketing director role.
The total value of the consumer magazine markets, including sales and advertising, in Brazil, Russia, India and China for the period 2005 to 2014.
Tesco has earmarked China, India and the US as its three target growth markets and is expected to launch ranges of new brands this year.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.