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Tesco readies Clubcard scheme for web revamp

26 Oct 2010 | by Rachel Barnes

the change would give consumers 'simpler access and greater choice'. Alison Wright, senior marketing ...

Coca-Cola axes Rooney campaign following prostitute allegations

04 Oct 2010 | by Mark Banham

marketing plans on Coke Zero. Given the situation at that time, we did not feel it was appropriate to run ...

Foster's set to remake British comedy shows

16 Aug 2010 | by Gemma Charles

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British..., Foster s marketing manager, cited I m Alan Partridge and The Fast Show as examples of the type of show ... , created by design agency BrandMe, will be rolled out across all Foster s marketing material ... , Foster s marketing spend will increase by 35% over the next five years. Click here for Editor ...

Kantar releases grocery data app

10 Aug 2010 | by Jacob Mathias

The free app, aimed at sales, media and marketing professionals, enables users to access the most up-to-date sales and market share figures for all the major UK grocery retailers including Tesco ... , with an update due on 17 August, users can obtain data from the past three years. Kantar provides market ...

Tune Group to sponsor Premier League refs

06 Aug 2010 | by Mark Banham

Tune Money, a more visible presence in the UK market. Tune Hotels will open its first European hotel ... , by establishing its brand in such a mature, competitive market as the UK. With Tune Hotels opening its first ...

Branson to join in Virgin Trains zombie game

05 Aug 2010 | by Jacob Mathias

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ... of liberating travellers from the drudgery of mind-numbing car journeys." Annerie Hughes, head of marketing ...

Book flights on the go with Cathay Pacific iPad app

27 Jul 2010 | by Jacob Mathias

. James Ginns, Cathay Pacific general manager of marketing, said: "We are pleased to be one ... is launched in the Hong Kong market." Cathay offers flights from UK airports London Heathrow, Newcastle ...

iCrossing founder integrates SEO and social media for PR platform

22 Jul 2010 | by Jacob Mathias

Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company...PitchEngine's services. Herzog, chief executive of Zog Media and founder of search engine marketing ... to augment their online reach beyond traditional search marketing strategies." iCrossing was sold ...

Peter Russell joins TBCH as head of data

15 Jul 2010 | by Jacob Mathias

Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase

Nickelodeon UK brings out SpongeBob app

13 Jul 2010 | by Jacob Mathias

apps to market. Roy Edmonds, Nickelodeon's digital director, said: "This is a great opportunity ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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